How the hyperlink changed everything
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0:00 - 0:02I remember thinking to myself,
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0:02 - 0:05"This is going to change everything
about how we communicate." -
0:05 - 0:07[Small thing.]
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0:07 - 0:08[Big idea.]
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0:09 - 0:12[Margaret Gould Stewart on the Hyperlink]
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0:12 - 0:14A hyperlink is an interface element,
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0:14 - 0:16and what I mean by that is,
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0:16 - 0:19when you're using software
on your phone or your computer, -
0:19 - 0:21there's a lot of code behind the interface
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0:21 - 0:25that's giving all the instructions
for the computer on how to manage it, -
0:25 - 0:28but that interface is the thing
that humans interact with: -
0:28 - 0:31when we press on this,
then something happens. -
0:31 - 0:33When they first came around,
they were pretty simple -
0:33 - 0:36and not particularly glamorous.
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0:36 - 0:39Designers today have
a huge range of options. -
0:40 - 0:44The hyperlink uses what's called
a markup language -- HTML. -
0:44 - 0:46There's a little string of code.
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0:46 - 0:50And then you put the address
of where you want to send the person. -
0:50 - 0:53It's actually remarkably easy
to learn how to do. -
0:53 - 0:58And so, the whole range of references
to information elsewhere on the internet -
0:58 - 1:00is the domain of the hyperlink.
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1:01 - 1:02Back when I was in school --
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1:02 - 1:06this is before people had
wide access to the internet -- -
1:06 - 1:08if I was going to do a research paper,
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1:08 - 1:11I would have to physically walk
to the library, -
1:11 - 1:13and if they had the book
that you needed, great. -
1:13 - 1:15You sometimes had to send out for it,
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1:15 - 1:17so the process could take weeks.
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1:17 - 1:19And it's kind of crazy
to think about that now, -
1:20 - 1:23because, like all great innovations,
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1:23 - 1:25it's not long after
we get access to something -
1:25 - 1:27that we start to take it for granted.
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1:27 - 1:29Back in 1945,
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1:29 - 1:31there was this guy, Vannevar Bush.
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1:31 - 1:33He was working for the US government,
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1:33 - 1:36and one of the ideas
that he put forth was, -
1:36 - 1:38"Wow, humans are creating
so much information, -
1:38 - 1:41and we can't keep track
of all the books that we've read -
1:41 - 1:44or the connections
between important ideas." -
1:44 - 1:46And he had this idea called the "memex,"
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1:46 - 1:49where you could put together
a personal library -
1:49 - 1:53of all of the books and articles
that you have access to. -
1:53 - 1:57And that idea of connecting sources
captured people's imaginations. -
1:57 - 1:59Later, in the 1960s,
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1:59 - 2:02Ted Nelson launches Project Xanadu,
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2:02 - 2:04and he said,
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2:04 - 2:07"Well, what if it wasn't just limited
to the things that I have? -
2:07 - 2:10What if I could connect ideas
across a larger body of work?" -
2:11 - 2:14In 1982, researchers
at the University of Maryland -
2:14 - 2:16developed a system they called HyperTIES.
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2:16 - 2:20They were the first
to use text itself as a link marker. -
2:20 - 2:23They figured out that this blue link
on a gray background -
2:23 - 2:25was going to work really well
in terms of contrast, -
2:25 - 2:27and people would be able to see it.
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2:27 - 2:30Apple invented HyperCard in 1987.
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2:31 - 2:33You had these stacks of cards,
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2:33 - 2:35and you could create links
in between the cards. -
2:35 - 2:40HyperCard actually created the ability
to jump around in a story. -
2:40 - 2:43These kinds of notions
of nonlinear storytelling -
2:43 - 2:46got a huge boost
when the hyperlink came along, -
2:46 - 2:50because it gave people the opportunity
to influence the narrative. -
2:50 - 2:52These ideas and inventions, among others,
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2:53 - 2:56inspired Tim Berners-Lee,
the inventor of the World Wide Web. -
2:57 - 3:00The hyperlink almost feels
like a LEGO block, -
3:00 - 3:04this very basic building block
to a very complex web of connections -
3:04 - 3:06that exists all around the world.
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3:06 - 3:09Because of the way
that hyperlinks were first constructed, -
3:09 - 3:12they were intended
to be not only used by many people, -
3:12 - 3:15but created by many people.
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3:15 - 3:19To me, it's one of the most democratic
designs ever created.
- Title:
- How the hyperlink changed everything
- Speaker:
- Margaret Gould Stewart
- Description:
-
The hyperlink is the LEGO block of the internet. Here's the bizarre history of how it came to be, as told by user experience master Margaret Gould Stewart.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TED Series
- Duration:
- 03:33
Brian Greene edited English subtitles for How the hyperlink changed everything | ||
Brian Greene approved English subtitles for How the hyperlink changed everything | ||
Brian Greene accepted English subtitles for How the hyperlink changed everything | ||
Brian Greene edited English subtitles for How the hyperlink changed everything | ||
Brian Greene edited English subtitles for How the hyperlink changed everything |