While I am traveling this week, my Wednesday co-host, Ken Herron takes over the microphone. Ken is the Vice President of Marketing, Consumer Brands for Tourico Holidays. His guest today is Jon Curran.
Jon Curran is an Orlando, Florida travel industry expert and marketing professional. He is currently the Marketing Analyst for Tourico Holidays' consumer brands. Before joining Tourico, small business owner Jon co-founded Cruise Adventure Travel, a travel agency with over $10M in annual revenues. Previously, he was the financial and marketing analyst at Orlando’s largest advertising agency, Dynetech. Jon earned his MBA with concentrations in Finance, Marketing, and Entrepreneurship from Rollins College where he founded Rollins' CEO (Collegiate Entrepreneurs Organization). He started his career in travel by working as an officer on one of Glacier Bay Cruise Lines' Alaska adventure cruise ship. An avid travel enthusiast, Jon still runs several cruise tours a year, including captaining Orlando's largest party at sea, OpenBarCruise.com.
Today Ken and Jon will be discussing not only how you can ‘keep up’ with your social media while you’re on the road, but how traveling actually gives you great content to grow and engage with your audience.
There are a few secrets though: having the right tools; thinking about what moments you want to capture and leverage, and always tying everything you do back to your core brand message and value.