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Every Wednesday, listeners of the LinkedIn Lady Show hear the hottest trends, the biggest failures, and always, the most practical tips on using social media to grow their business. Ken Herron, my co-host for this show, and I have a full line up of topics that will tease your senses, inspire you to action, and generate buzz about your brand.

On deck today in an in-depth discussion about how Facebook is adopting the tools that were first introduced on Twitter and why the top social networking site is smart to do so. What does it mean to you? Well, if you are number one in your marketplace in your industry, it doesn’t mean that you can’t learn from and emulate the great ideas that your competitors are using.

Thinking of a new product…a new service…a new menu item…a new location? Traditional marketing would advocate the power of surprise for maximum impact. Contemporary digital marketing opens up a whole new opportunity to test market your idea and get feedback from your customers before you spend thousand of dollars and risk that it will fail.

Can you increase your chances of viral success online? You bet you can – but there is a way to do it and it isn’t about staying up at night with bottle of wine and creating from scratch the next big idea! It’s easier than you think. And we’ll tell you how.