The Perfect Match, A Social Media Love Story, Jennifer Aaker and Nathan Waterhouse | STAN 2011

May 21, 2011 - Jennifer Aaker and Nathan Waterhouse present a gripping story of how social technology and online collaboration can save lives. Aaker is the General Atlantic professor of marketing at the Stanford Graduate School of Business; Waterhouse is co-founder of OpenIDEO.

STAN: Society, Technology, Art and Nature, was Stanford University's prototype conference for TEDxStanford, and showcased some of the university's top faculty, students, alumni and performers in an intense four-hour event laced with surprising appearances and memorable experiences. STAN, modeled after TED, explored big questions about society, technology, art and nature in a format that invites feedback and engagement.

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