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← Waterfall Development - How to Build a Startup

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Showing Revision 3 created 05/24/2016 by Udacity Robot.

  1. If you remember I said engineering was doing waterfall development.
  2. Waterfall development is just a step by step process that says
  3. marketing rights are requirements of what the product should do.
  4. Engineering takes that and translates that into features. Engineering then designs the product.
  5. Either codes it or builds the hardware.
  6. They test it and they maintain it and this is kind of a waterfall life cycle step by step.
  7. But if you really look at this, there's an implicit fallacy that no one ever noticed for 40 years.
  8. To write the requirements and do the design, assumes on day one
  9. you know the problem or need the customer has.
  10. Let me say it again, waterfall development assumes
  11. you understand the customer problem and need on day one.
  12. Now in a large company with existing customers, existing products, existing sales channel,
  13. you know what, this might actually be true but in most startups all you have is the founder's vision
  14. and what you tend to do in a startup is confuse a faith-based vision
  15. with customers facts about problems and needs and what happens?
  16. The consequence of assuming you know the customer problem
  17. means you assume you know every possible feature to ship on day one.
  18. So therefore you shut the door and you start implementing
  19. and instead of just implementing a piece at a time,
  20. you actually implement every possible feature you could think about for version 1.0.
  21. The irony is that we now know somewhere between
  22. 85 and 90% of most software product features are unwanted and unneeded by customers.
  23. That's an enormous amount of waste of time and money that ends up on the floor.
  24. We now know that waterfall and product management execution on two knowns
  25. is just kind of the wrong way to approach it in a startup.
  26. It makes all the sense in the world in a large company.