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Why Use Tag Manager

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    Now I'm going to talk about Tag Manager.
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    I'll be covering two
    main uses of Tag Manager.
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    First, I'll talk about how to use it
    to send dynamic configuration data to
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    your app.
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    For example, if your app's a game,
    you could offer different challenges for
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    different levels, depending on
    the attack strength the player has left.
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    If you ran a shopping app,
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    you could use Tag Manager to
    change the daily discount offer.
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    The second use of Tag Manager relates
    to organizing and managing tags.
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    A tag is a fragment of code that
    performs some kind of tracking function.
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    In the previous lesson,
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    you added tags to your app to send
    tracking data to Google Analytics.
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    Instead of sending data
    directly to Google Analytics,
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    you could send it to Tag Manager, which
    can then send it on to Google Analytics.
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    It's easy to change the way the data
    is reported to Google Analytics using
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    the Tag Manager dashboard,
    without having to change your code.
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    And Tag Manager helps you visualize and
    organize your tags.
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    You'll learn how to create tags to
    forward hit data from your app to
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    Google Analytics in the next lesson.
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    In this lesson,
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    you'll learn how to use Tag Manager to
    dynamically update values in your app.
Title:
Why Use Tag Manager
Description:

04-01 Why Use Tag Manager

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Video Language:
English
Team:
Udacity
Project:
UD876-2 - Google Play Services - Analytics
Duration:
01:10

English subtitles

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