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Hi I'm Justin Rosenstein.
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I'm the cofounder of Asana.
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Asana makes software that enables
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teamwork without email.
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Email is an antiquated technology
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that was really intended as
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upgrade to the post offices
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which is very lowest
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common denominator system
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that allow us to pass information around.
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And when you think about
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how email back in the day was used
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email was used for everything
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from in your personal life
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to sharing photos
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and organizing events
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to in your work life.
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Today you wouldn't dream of
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sending a photo album to your friends
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using email.
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Instead you use more appropriate
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sophisticated technology.
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But the workplace has been still
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stuck in that email era
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and people and companies today
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are still addicted to Outlook and Gmail.
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And so we are providing
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a better technology
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that upgrades email for the workplace
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and allows you to understand
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all the things your team is working on,
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who's responsible for what,
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how all the pieces of the puzzle
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fit together.
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And something that's
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much better than email
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is really what the new world is coming to
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and the best teams has already adopted
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these new ways of doing things.
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The reason people spend so much time
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on this work about work
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on just making sure the left hand knows
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what the right hand is doing is because
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teams fundamentally lack clarity.
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There are really basic questions
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that seems like
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any teams would want the answer to.
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What are all the steps between now
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and accomplishing our goal?
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Who's working on what?
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Who's dependent on what?
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What's the status of each thing?
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What's the state of conversation
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around each thing?
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What's the high-level reason
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that we're doing all this work
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in the first place?
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And while a lot of them are human problems
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technology can really step in
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and give people huge amounts of clarity
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into answers to all of those questions.
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Not through some painstaking process of
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manually reading every single email
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and sitting as a fly on the wall
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in every single meeting
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to try to piece together
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all the state of the world
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by giving tools that allow you to
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do that automatically
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by marrying the work itself
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with the conversation into one place
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and enabling that perfect clarity
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of plan, responsibility, and purpose.
