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← Which ranking signals do SEOs worry about too much?

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Showing Revision 1 created 10/12/2014 by Sherry Chen.

  1. Today's question comes from
    Seattle, Washington.
  2. Scared of Clowns wants to say,
    what ranking signals would you
  3. say SEOs worry about too much?
  4. What ranking signals should
    SEOs should focus on the most?
  5. And bonus points if you can
    answer in concise bullets and
  6. without using the
    word quality.
  7. All right.
  8. Well, I just said the word
    quality, so I guess I don't
  9. get the bonus points.
  10. But probably the ranking signal
    that SEOs worry about
  11. that they shouldn't really be
    worried about is probably
  12. keyword density.
  13. You continue to see people who
    are little new to SEO come and
  14. say, what should my keyword
    density be?
  15. And focusing at that level of
    detail is not as helpful
  16. compared to reading it aloud,
    seeing if it makes sense,
  17. showing it to people, seeing
    if it makes sense, having
  18. natural copy that doesn't sound
    artificial or stilted.
  19. That's the sort of thing that I
    would concentrate on rather
  20. than my keyword density
    should be this.
  21. What ranking signal should
    people focus on the most if
  22. they're an SEO?
  23. I wouldn't focus on a particular
    ranking signal
  24. because what you want is to
    make your site compelling.
  25. So you want some service or some
    reason why people would
  26. link to you, why people would
    say that it's good, why they
  27. would remember you, why they
    would seek you out.
  28. So an SEO should make sure that
    the content is crawlable.
  29. You want to have good
    URL architecture.
  30. You want to make sure that the
    site can be reached by just
  31. clicking on links.
  32. You want to have good titles.
  33. You want to make sure that you
    think about the keywords that
  34. people will use when they type
    in what they're looking for.
  35. And make sure that
    you have those
  36. keywords on the page somewhere.
  37. But I wouldn't focus as much on
    the actual ranking signals.
  38. Rather, I would concentrate on
    trying to make something
  39. that's compelling.
  40. Because that's the sort of
    thing that's going to be
  41. really rewarding for users, and
    so is going to be the kind
  42. of thing that we would like to
    return in our search results.
  43. Hope that helps.