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Media Strategist Dennis Kneale — former Managing Editor at Forbes, on-air personality at Fox Business News and CNBC, and writer at Wall Street Journal — knows that pitching media outlets means a lot of rejection. Here he shares his personal method of keeping an optimistic perspective. For three decades, Kneale has been a journalist and media relations strategist.
Formerly with FOX Business Network (FBN) and CNBC, Kneale was previously a managing editor at Forbes Magazine where he most notably covered corporate corruption, including the trials of Martha Stewart, Dennis Kozlowski, Bernie Ebbers. While there, he also oversaw business coverage including the Internet boom, bust and rebuild; corporate scandals and investor fallout; the backlash against the drug industry amid drug recalls and soaring costs; and the rise of Google. Kneale joined Forbes in 1998 to expand its coverage of technology, media and health.
Prior to his role at Forbes, Kneale spent 16 years at The Wall Street Journal where he was a senior editor, directing much of the coverage of new AIDS treatments, which won a Pulitzer Prize in 1997. He started at the Journal in 1982 initially covered advertising, technology and media before becoming an editor in 1990. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx