The 3,000-year history of the hoodie
-
0:00 - 0:03The hoodie is an amazing object.
-
0:03 - 0:08It's one of those timeless objects
that we hardly think of, -
0:08 - 0:10because they work so well
that they're part of our lives. -
0:10 - 0:12We call them "humble masterpieces."
-
0:12 - 0:14[Small thing.]
-
0:14 - 0:15[Big idea.]
-
0:16 - 0:19[Paola Antonelli on
the Hoodie] -
0:19 - 0:22The hoodie has been --
even if it was not called so -- -
0:22 - 0:26it's been an icon throughout history
for good and for bad reasons. -
0:26 - 0:29The earliest ones that we can trace
-
0:29 - 0:32are from ancient Greece and ancient Rome.
-
0:32 - 0:34The Middle Ages, you see a lot of monks
-
0:34 - 0:38that were wearing garments
that were cape-like, with hoods attached, -
0:38 - 0:39so therefore, "hoodies."
-
0:39 - 0:42Ladies in the 17th century
would wear hoodies -
0:42 - 0:46to kind of hide themselves
when they were going to meet their lovers. -
0:46 - 0:49And then, of course,
there's the legend, there's fantasy. -
0:49 - 0:52There's the image of the hoodie
connected to the grim reaper. -
0:52 - 0:55There's the image of the hoodie
connected to the executioner. -
0:55 - 0:58So there's the dark side of the hoodie.
-
0:58 - 1:01The modern incarnation of the hoodie --
-
1:01 - 1:04a garment that's made
usually of cotton jersey, -
1:04 - 1:07that has a hood attached
with a drawstring; -
1:07 - 1:10sometimes it has a marsupial pocket --
-
1:10 - 1:14was introduced in the 1930s
by Knickerbocker Knitting Company. -
1:14 - 1:16Now it's called Champion.
-
1:16 - 1:18It was meant to keep athletes warm.
-
1:19 - 1:24Of course, though, it was
such a functional, comfortable garment -
1:24 - 1:28that it was very rapidly adopted
by workmen everywhere. -
1:28 - 1:32And then, around the 1980s,
it also gets adopted -
1:32 - 1:35by hip-hop and B-boys, skateboarders,
-
1:35 - 1:38and it takes on this kind of
youth street culture. -
1:38 - 1:40It was, at the same time,
super-comfortable, -
1:40 - 1:42perfect for the streets
-
1:42 - 1:45and also had that added value of anonymity
-
1:45 - 1:46when you needed it.
-
1:46 - 1:48And then we have Mark Zuckerberg,
-
1:48 - 1:53who defies convention
of respectable attire for businesspeople. -
1:53 - 1:57But interestingly, it's also a way to show
how power has changed. -
1:57 - 2:00If you're wearing a two-piece suit,
you might be the bodyguard. -
2:00 - 2:05The real powerful person is wearing
a hoodie with a T-shirt and jeans. -
2:06 - 2:09It's easy to think of
the physical aspects of the hoodie. -
2:09 - 2:12You can immediately think
of wearing the hood up, -
2:12 - 2:15and you feel this warmth
and this protection, -
2:15 - 2:16but at the same time,
-
2:16 - 2:19you can also feel
the psychological aspects of it. -
2:19 - 2:21I mean, think of donning a hoodie,
-
2:21 - 2:23all of a sudden, you feel more protected,
-
2:23 - 2:28you feel that you are in your own shell.
-
2:29 - 2:33We know very well what the hoodie
has come to signify -
2:33 - 2:36in the past few years
in the United States. -
2:36 - 2:40When Trayvon Martin, a 17-year-old
African-American kid, -
2:40 - 2:44was shot by a neighborhood vigilante,
-
2:44 - 2:48and Million Hoodie Marches happened
all over the United States, -
2:48 - 2:51in which people wore hoodies
with the hood up -
2:51 - 2:54and marched in the streets
against this kind of prejudice. -
2:55 - 2:57It doesn't happen that often
-
2:57 - 3:02for a garment to have
so much symbolism and history -
3:02 - 3:05and that encompasses
so many different universes -
3:05 - 3:07as the hoodie.
-
3:07 - 3:08So, like all garments,
-
3:08 - 3:11especially all truly utilitarian garments,
-
3:11 - 3:14it is very basic in its design.
-
3:14 - 3:15But at the same time,
-
3:15 - 3:19it has a whole universe
of possibilities attached.
- Title:
- The 3,000-year history of the hoodie
- Speaker:
- Paola Antonelli
- Description:
-
The hoodie is a lot more than just a comfy sweatshirt. Design curator Paola Antonelli takes us through its history.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TED Series
- Duration:
- 03:32
Brian Greene approved English subtitles for The 3,000-year history of the hoodie | ||
Brian Greene edited English subtitles for The 3,000-year history of the hoodie | ||
Brian Greene accepted English subtitles for The 3,000-year history of the hoodie | ||
Brian Greene edited English subtitles for The 3,000-year history of the hoodie | ||
Brian Greene edited English subtitles for The 3,000-year history of the hoodie |