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← Secondary sugar kills | Laurent Adamowicz | TEDxYouth@BeaconStreet

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Showing Revision 33 created 10/15/2016 by Denise RQ.

  1. Secondary sugar kills?

  2. No, wait.
  3. Secondary smoking kills.
  4. It causes lung cancer.
  5. I know that, because in 1986,
    when the US Surgeon General told us,
  6. what did we do?
  7. We waged massive campaigns.
  8. We started labeling packages
    saying, "It kills."
  9. We also started public campaigns,
    so the kids would know.
  10. And what happened
    is one day, they would tell you,
  11. "Mom, if you don't stop smoking,
    you're going to die."
  12. Well, that's pretty dramatic.
  13. This is a public health emergency.
  14. And we have one today.
  15. It's all about secondary sugar,
    and let me explain how it kills.
  16. You all know primary sugar, right?
  17. Primary sugar: what I call that is
    the one in your fruits, your vegetables,
  18. the legumes, the nuts, the milk;
  19. it's the lactose,
    this is all good for you.
  20. The body knows
    how to process that very well
  21. with all the protein, the fiber,
    and the vitamins that come with it.
  22. What I call secondary sugar
    - and I coined this term -
  23. is the sugar that is hidden
    and added to processed foods.
  24. That's the one that's bad.
  25. First of all, it's hidden.
  26. Let's look at this for a second.
  27. It's hidden, because it's not
    where you expect it,
  28. in your beverages and your sweets.
  29. It's hidden, because half of what we eat
    comes from those savory foods.
  30. Savory? Yes!
  31. It's in your soup.
  32. Three teaspoons of sugar in that soup.
  33. It's in your crackers.
  34. There's six teaspoons.
  35. You may say,
    "But, I only eat a few of those."
  36. Yes, a serving size is five crackers.
  37. Do you know anybody
    who eats five crackers?
  38. (Laughter)
  39. Five chips?
  40. I don't. Right?
  41. They eat the whole sleeve.
    That's teaspoons of sugar.
  42. And it's everywhere.
  43. When I say everywhere,
  44. I mean in your bread,
    in your pizza, in your burgers.
  45. it's in your salad dressing,
  46. even in America's favorite hot sauce.
  47. You are reading these numbers correctly:
  48. there are 24 teaspoons
    of sugar in that bottle.
  49. Yes. The regular bottle.
  50. You may say, "Oh, but hold on.
    I eat only a little."
  51. Yes, but it adds up.
  52. And wait, this is not the worst.
  53. After working 20 years in the industry,
  54. I thought I had seen the best
    and the ugliest of the industry.
  55. No. A few weeks ago,
    I found out even worse.
  56. And that's what I want to share
    with you today.
  57. Now, let's put baby formula
    in perspective here.
  58. The best milk for the baby is obviously
    the mother's milk, breast milk.
  59. It does have sugar.
  60. Primary sugar in it.
  61. Seven percent of it is lactose,
    and that's good!
  62. Can't be better for the baby.
  63. But, in many communities,
    in low-income communities,
  64. they use this -- 50%
    of the mothers don't breastfeed.
  65. And, what's in this?
  66. Less lactose and a lot of sugar.
  67. When I say a lot of sugar, I mean
    61 teaspoons of sugar is like this.
  68. That's crazy. It's shocking.
  69. Now, it goes on as an addiction.
  70. And now a three-year old toddler
    will get a little beverage like this.
  71. Let me show the size of this bottle.
  72. It has six teaspoons of sugar,
    just that little thing.
  73. The marketing is deceiving;
    because mothers will think,
  74. "Oh, my kid will grow like a giraffe!"
  75. No, they don't! They grow like a hippo!
  76. (Laughter)
  77. What do we do next?
  78. We become young adults,
    and now we're tricked by the diets.
  79. Think about it for a second.
  80. You think about fat-free, right?
  81. No, it doesn't.
  82. Again, from knowing
    in the industry, how it works,
  83. when we remove the fat
    from a product, it's tasteless,
  84. so what do you do?
  85. You add sugar,
    so that your favorite salad dressing,
  86. that may already have sugar
    and you don't know why,
  87. becomes three times as much sugar.
  88. And, you'll try gluten-free,
  89. Well, no.
  90. I mean, if it's only
    because it's a fad, think again.
  91. Gluten-free will often have 30 to 40%
    more sugar than your regular product.
  92. So, you'll think, "Organic is good
    for my baby! That's healthy!"
  93. No, it isn't.
  94. The organic baby formula
    is the worst offender.
  95. That's the one that has
    61 teaspoons of sugar.
  96. That's almost half a pound.
  97. That's what I'm talking about.
  98. In that little box,
    there's this much sugar.
  99. So, what do we do about it?
  100. I mean, am I telling you
    no sugar for anybody?
  101. No.
  102. I would never say to kids,
    "Stay away from sugar."
  103. I'm from Paris. I know
    when I need my sugar kick.
  104. And, this is the eclair, right there.
  105. The chocolate eclair
    is what I get for my sugar,
  106. because I drink my coffee black.
  107. So, that's my sugar.
  108. But the one on the right
    has just too much sugar.
  109. They look the same.
  110. You look at these two little things,
    and you say, "Oh. It's about the same."
  111. Yes; 260 calories each.
  112. But the difference is
    one is loaded with sugar.
  113. And those nine teaspoons of sugar
    are like a soda.
  114. They create a sugar spike on your liver.
  115. Here's what I mean. Look what happens.
  116. The excess sugar
    gets transformed into glycogen.
  117. The glycogen is fat storage for later.
  118. So, the insulin does not bring it
    to the muscles;
  119. it says to the body,
    "I'll come back for that."
  120. Except if you do this
    two or three times a day,
  121. then it stays in your belly.
  122. And you can't get rid of it.
  123. We know there's a direct correlation now
    between how much secondary sugar you take
  124. and the higher incidence of heart disease,
    type 2 diabetes, and obesity.
  125. So, how are we going to
    stop this addiction?
  126. And I'm talking about an addiction here.
  127. Let me show you.
  128. This is a brain scan
    you see on the image
  129. of a normal individual.
  130. The red dots represent the dopamine.
  131. That's the reward.
  132. That's the "Ahhh!" when I bite the eclair.
  133. And I know I'm not going to have
    two or three of those.
  134. But what happens
    with an addiction is this.
  135. Do you see the difference
    on this brain scan of a cocaine addict?
  136. No red dots. No dopamine.
  137. The reward system is shut down.
  138. So I need more. More. More.
  139. And this is the brain scan
    of an obese person.
  140. I call this a sugar addiction.
  141. Same phenomenon. I'm craving it.
  142. Craving it to the point of 22 teaspoons,
  143. 30 teaspoons per day for teens.
  144. How are we going to resolve this?
  145. How are we going to solve the crisis
    of childhood obesity?
  146. With a warning system.
  147. That's what I'm suggesting.
  148. We did it for tobacco,
  149. why can't we do it here
    for all our foods
  150. and have a warning
    on the front of the package
  151. in addition to all that great information
    that nobody reads, right?
  152. Seriously. A number of teaspoons.
  153. And, the entire package,
    not for a ridiculous serving size.
  154. Now, if the product
    has no secondary sugar in it,
  155. no added sugar whatsoever,
  156. we should tell it
    and grant it a green label.
  157. Kids will know the difference,
  158. so that when time comes
    for the burger and the fries,
  159. they will tell their mom and dad,
  160. "Dad, are you sure you want to get
  161. that 57-teaspoons-of-sugar bottle
    for your fries?
  162. I want a zero for mine!"
  163. That's what we can do. Together.
    We can eradicate childhood obesity.
  164. We, the people, need
    to take this to the [Capitol] Hill.
  165. Thank you.
  166. (Applause)