Tom Byers: Market Positioning and Importance of Partnerships

January 18, 2006 presentation by Tom Byers for the Stanford Technology Ventures Program Educators Corner in the School of Engineering at Stanford University.

Stanford University Professor Tom Byers believes that the impact of marketing is often underestimated by companies. He describes how key partnership can bridge crossing the chasm between the early market and the mainstream market.

For more videos of this talk, visit http://edcorner.stanford.edu/authorMaterialInfo.html?mid=1371

Stanford University Channel on YouTube:
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