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Showing Revision 2 created 05/25/2016 by Udacity Robot.

  1. ARPU is the average revenue per user.
  2. And remember that's calculated
    by dividing your total revenue
  3. by your total number of users.
  4. IAP stands for in-app purchase.
  5. And that's anytime a user makes
    a purchase inside of your app.
  6. ARPPU is then the average
    revenue per paying user.
  7. And that's calculated by
    taking your total revenue, and
  8. dividing it by the total number of
    users who have made a purchase.