- Veronica is constantly in contact with the PMI of the Veneto region, supporting their digital transformation through personal side projects. She teaches digital marketing and social media in the main Italian universities, in an effort to make available to the students her experience and reveal what is not said about the corporate world. In 2018 she started sharing her work approach and her social network experience conveying a new female role model, different from the ones popular online. In her talk, she will tell us about the positive strength of social media, strong carriers of energy, strength, resilience, and persistence. She tells us the story of Andrea Bizzotto, a young dad suffering from an incurable disease that fought back right until the end thanks also to the positive energy he received from social media. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx