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← Homepage Design - Notifications UXUI Design Product Design Udacity

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Showing Revision 2 created 05/24/2016 by Udacity Robot.

  1. Another big piece of the user
    experience are notifications.
  2. Notifications allow you to
    communicate with the user,
  3. and they can take many different forms,
    text messages, emails,
  4. push notifications, icons,
    vibrations, banners, and alerts.
  5. You'll need to think carefully about
    how often you notify users and
  6. what forms those notifications take,
  7. since they contribute to
    the overall user experience.
  8. A graph or matrix like this one can help
    you think through the importance and
  9. urgency of your notifications.
  10. As I walk through the upcoming examples,
    you should think about
  11. where notifications might
    fall on this diagram.
  12. In general, you want to avoid sending
    many messages that have low importance
  13. and low urgency.
  14. If you're sending a lot of
    these types of messages,
  15. it can make your product feel spammy.
  16. Keep in mind that the frequency for a
    given notification may change over time,
  17. and this graph might look different for
    different personas using the product.
  18. You should think about
    different notifications for
  19. different personas as you
    work on your product.
  20. Some might have preferences for
    one notification over others.
  21. In general, there's some key
    qualities of notifications
  22. that you should keep in mind for
    your users.
  23. The first one is control.
  24. And it's the most important thing
    that you want to give users.
  25. Little Big Details is a website
    that showcases a lot of
  26. awesome user experience.
  27. When it comes to control,
  28. Foursquare in Apple gives users lots
    of control through menus like these.
  29. The second is feedback.
  30. Other types of notifications
    involve informing the user
  31. about tasks that they are performing.
  32. This is really just about good
    design in user experience.
  33. The feedback provided is
    dependent on the product.
  34. And by providing great feedback,
    you can make users
  35. feel like you're looking out for them
    while making the product more usable.
  36. For example, Twitter will try and
  37. provide feedback if you
    send the same tweet twice.
  38. Slack, a messaging app also
    provides great feedback to users.
  39. It provides a confirmation
    when sending a message
  40. to a channel that has people
    in different time zones.
  41. And Amazon provides feedback about
    whether someone may have bought you
  42. an item on your Wish List.
  43. All of these notifications
    are related to feedback loops for
  44. users to successfully complete tasks.
  45. The third is customization.
  46. It's a more subtle aspect of
    notifications for your users.
  47. You might do this based on time,
    task, location or
  48. some other attribute
    that's tied to the user.
  49. Facebook for example, shows a different
    part of the world to users,
  50. depending on the user's location.
  51. Finally, you can develop notifications
    that lead users to form a habit of using
  52. your product depending on the frequency
    and any rewards you might give them.
  53. You can tap into what Nir Eyal
    describes as variable rewards.
  54. GitHub provides variable rewards to its
    users by showing a different Octocat
  55. each time the user has
    no new notifications.
  56. Tumblr sends emails with playful
    texts when a user follows someone or
  57. when someone else follows that user.
  58. And, Coffee Meets Bagel,
    which is a dating application,
  59. uses digital currency to reward users
    for tapping into the dating app.
  60. Each of these qualities contributes
    to the user experience and
  61. their perception of your product.