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Title:
Homepage Design: Notifications | UX/UI Design | Product Design | Udacity
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Description:
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Another big piece of the user
experience are notifications.
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Notifications allow you to
communicate with the user,
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and they can take many different forms,
text messages, emails,
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push notifications, icons,
vibrations, banners, and alerts.
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You'll need to think carefully about
how often you notify users and
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what forms those notifications take,
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since they contribute to
the overall user experience.
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A graph or matrix like this one can help
you think through the importance and
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urgency of your notifications.
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As I walk through the upcoming examples,
you should think about
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where notifications might
fall on this diagram.
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In general, you want to avoid sending
many messages that have low importance
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and low urgency.
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If you're sending a lot of
these types of messages,
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it can make your product feel spammy.
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Keep in mind that the frequency for a
given notification may change over time,
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and this graph might look different for
different personas using the product.
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You should think about
different notifications for
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different personas as you
work on your product.
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Some might have preferences for
one notification over others.
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In general, there's some key
qualities of notifications
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that you should keep in mind for
your users.
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The first one is control.
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And it's the most important thing
that you want to give users.
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Little Big Details is a website
that showcases a lot of
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awesome user experience.
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When it comes to control,
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Foursquare in Apple gives users lots
of control through menus like these.
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The second is feedback.
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Other types of notifications
involve informing the user
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about tasks that they are performing.
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This is really just about good
design in user experience.
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The feedback provided is
dependent on the product.
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And by providing great feedback,
you can make users
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feel like you're looking out for them
while making the product more usable.
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For example, Twitter will try and
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provide feedback if you
send the same tweet twice.
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Slack, a messaging app also
provides great feedback to users.
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It provides a confirmation
when sending a message
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to a channel that has people
in different time zones.
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And Amazon provides feedback about
whether someone may have bought you
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an item on your Wish List.
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All of these notifications
are related to feedback loops for
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users to successfully complete tasks.
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The third is customization.
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It's a more subtle aspect of
notifications for your users.
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You might do this based on time,
task, location or
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some other attribute
that's tied to the user.
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Facebook for example, shows a different
part of the world to users,
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depending on the user's location.
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Finally, you can develop notifications
that lead users to form a habit of using
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your product depending on the frequency
and any rewards you might give them.
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You can tap into what Nir Eyal
describes as variable rewards.
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GitHub provides variable rewards to its
users by showing a different Octocat
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each time the user has
no new notifications.
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Tumblr sends emails with playful
texts when a user follows someone or
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when someone else follows that user.
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And, Coffee Meets Bagel,
which is a dating application,
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uses digital currency to reward users
for tapping into the dating app.
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Each of these qualities contributes
to the user experience and
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their perception of your product.
