Showing Revision 1 created 09/06/2016 by Udacity Robot.

1. Title:
   Homepage Design: Notifications | UX/UI Design | Product Design | Udacity
2. Description:

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   Another big piece of the user
   experience are notifications.
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   Notifications allow you to
   communicate with the user,
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   and they can take many different forms,
   text messages, emails,
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   push notifications, icons,
   vibrations, banners, and alerts.
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   You'll need to think carefully about
   how often you notify users and
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   what forms those notifications take,
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   since they contribute to
   the overall user experience.
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    A graph or matrix like this one can help
    you think through the importance and
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    urgency of your notifications.
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    As I walk through the upcoming examples,
    you should think about
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    where notifications might
    fall on this diagram.
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    In general, you want to avoid sending
    many messages that have low importance
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    and low urgency.
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    If you're sending a lot of
    these types of messages,
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    it can make your product feel spammy.
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    Keep in mind that the frequency for a
    given notification may change over time,
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    and this graph might look different for
    different personas using the product.
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    You should think about
    different notifications for
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    different personas as you
    work on your product.
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    Some might have preferences for
    one notification over others.
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    In general, there's some key
    qualities of notifications
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    that you should keep in mind for
    your users.
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    The first one is control.
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    And it's the most important thing
    that you want to give users.
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    Little Big Details is a website
    that showcases a lot of
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    awesome user experience.
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    When it comes to control,
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    Foursquare in Apple gives users lots
    of control through menus like these.
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    The second is feedback.
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    Other types of notifications
    involve informing the user
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    about tasks that they are performing.
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    This is really just about good
    design in user experience.
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    The feedback provided is
    dependent on the product.
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    And by providing great feedback,
    you can make users
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    feel like you're looking out for them
    while making the product more usable.
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    For example, Twitter will try and
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    provide feedback if you
    send the same tweet twice.
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    Slack, a messaging app also
    provides great feedback to users.
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    It provides a confirmation
    when sending a message
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    to a channel that has people
    in different time zones.
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    And Amazon provides feedback about
    whether someone may have bought you
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    an item on your Wish List.
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    All of these notifications
    are related to feedback loops for
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    users to successfully complete tasks.
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    The third is customization.
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    It's a more subtle aspect of
    notifications for your users.
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    You might do this based on time,
    task, location or
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    some other attribute
    that's tied to the user.
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    Facebook for example, shows a different
    part of the world to users,
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    depending on the user's location.
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    Finally, you can develop notifications
    that lead users to form a habit of using
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    your product depending on the frequency
    and any rewards you might give them.
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    You can tap into what Nir Eyal
    describes as variable rewards.
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    GitHub provides variable rewards to its
    users by showing a different Octocat
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    each time the user has
    no new notifications.
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    Tumblr sends emails with playful
    texts when a user follows someone or
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    when someone else follows that user.
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    And, Coffee Meets Bagel,
    which is a dating application,
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    uses digital currency to reward users
    for tapping into the dating app.
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    Each of these qualities contributes
    to the user experience and
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    their perception of your product.