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Chocolate, Lead and the Measurement Conundrum

  • 0:01 - 0:06
    Imagine you've heard some chocolate
    contains the toxic metal
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    Lead - which some does by the way.
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    As an avid chocoholic you do a quick google
    search and come across "Lead Watch."
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    Lead Watch is a device that plugs into your
    smartphone and tells you whether the
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    Lead in your chocolate is above the
    acceptable level.
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    (Lead Watch doesn't actually exist, but it
    could in the future.)
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    Using Lead Watch, you are happy that your
    chocolate habit isn't leading to
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    excessive Lead consumption, and all is
    good with the world.
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    A year later,
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    "Lead Watch 2.0"
    is released.
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    This version warns you when your
    chocolate Lead content is one hundred
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    times lower than the acceptable level.
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    Eager to consumer as little Lead as
    possible, you purchase Lead Watch
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    2.0.
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    Some of your favorite chocolate products
    you previously thought were okay now
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    show the presence of Lead. You quickly
    ditch these, but are comfortable in the
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    knowledge that the rest are safe.
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    Then "Ultimate Lead Watch" comes out.
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    This latest iteration claims to
    detect even a single atom of Lead in the
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    chocolate you are eating.
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    To your dismay, every piece of chocolate you
    test now appears to contain Lead.
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    Disaster!
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    You have just hit the "Measurement Conundrum."
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    The chocolate you've been eating
    hasn't changed. All that's changed is
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    your ability to measure what is in it.
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    Does this mean that what was assumed to
    be safe is now not safe?
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    Not at all.
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    Just because you can measure something
    doesn't necessarily mean that it presents
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    risk.
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    The Measurement Conundrum is real -
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    when we can measure something we couldn't
    measure before, we need to know what to
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    do with the new information. In some
    cases this might mean re-evaluating what
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    a safe level is. In others it might mean
    recognizing the difference between what
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    we can measure and what is okay.
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    In both cases though, we need to know
    what the measurements mean, not just
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    what they are.
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    For more information on Lead and
    chocolate, check out the links below, and
  • 2:18 - 2:18
    stay safe
    .
Title:
Chocolate, Lead and the Measurement Conundrum
Description:

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Duration:
02:26

English subtitles

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