Over the past 250 years, naturalists have discovered, described, and named 2 million species of animals and plants. But this is probably only 20% of the number that really exists. How difficult is it to discover a new species? Can anyone do it? And why is it important? Hear Iva Njunjić tell the story of one tiny beetle that made it into the international media.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx