Pricing consultant Casey Brown opens this talk with an alarming premise: no one will ever pay you what you’re worth. The good news? Casey goes on to communicate key learnings, amassed from years of working with business owners, which outline how to be paid well for your excellence.

Because women business owners earn just $0.80 for every dollar male business owners earn, Casey presents this talk through the lens of the woman business owner, but these challenges and principles carry serious implications for men and women alike, and for business owners as well as employees and job seekers.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx