When did the way we feel about food become an extremist religion? Adam Melonas explores the divide between health food and junk food. He aims to pave the way towards a world where we can make decisions based on a simple question: What flavor do I want?

Adam Melonas is the CEO and founder of Chew, a food innovation lab that redefines what’s possible in the world of packaged food. Chew partners with companies of all sizes to create game-changing products that are not only delicious but also radically more nutritious than anything else on the market as well as profitable, sustainable and scalable. Adam, a veteran of the culinary world, pushes the limits of experimental and progressive cuisine at restaurants located in five countries.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx.