Paul Lightfoot is the Chief Executive Officer of BrightFarms, which designs, finances, builds and operates greenhouse farms at grocery retailers, eliminating time, distance and costs from their produce supply chain. With the elimination of shipping and the drastic reduction of fuel consumption, carbon emissions and water use, BrightFarms enables grocery retailers to change their produce supply chain in a way that improves the planet and their profits. For nearly 10 years, Paul was the CEO of an enterprise software company that improved the supply chains of major retailer and their suppliers. Previously, Paul was the founder and CEO of Foodline, a venture-backed software company that provided customer and reservations information technology to restaurants. Before that, Paul was a transactional attorney at the Wall Street law firm of Cadwalader, Wickersham & Taft. Paul was recognized by Chain Store Age magazine as a "Rising Star in Retail" in their annual 40 Under 40 awards.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx