Experiência interativa com o público. / Interactive experiment with the audience.

Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering questions in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff, and Dollars and Sense. In 2013 Bloomberg recognized Dan as one of Top 50 Most Influential thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.”

Mariano Sigman is Director of the Neuroscience Lab at the Torcuato Di Tella University in Buenos Aires, a multidisciplinary group composed of physicists, psychologists, biologists, engineers, educational scientists, linguists, mathematicians, artists and computational scientists. He developed an empirical and theoretical approach to decision-making processes and the way today's knowledge about the human brain can enhance and improve educational practices.

He promoted various interactions between researchers and representatives from different areas of human culture and developed important activity in science communication, leading TV and radio shows, as well as with the publication of the best-seller "The Secret Life Of The Mind: How Our Brain Thinks, Feels And Decides."

He studied physics at the University of Buenos Aires, got his doctorate degree in New York and his PhD from College de France in Paris.

In 2016, he was awarded the Pius XI Medal from the Pontifical Academy of Sciences.

Mariano Sigman, Diretor do laboratório de neurociências da Universidade Di Tella em Buenos Aires, um grupo interdisciplinar de que fazem parte físicos, psicólogos, biólogos, engenheiros, cientistas educacionais, linguistas, matemáticos, artistas e cientistas de computação. Desenvolveu uma abordagem empírica e teórica sobre os processos de tomada de decisões e a forma como o conhecimento atual do cérebro pode melhorar a prática educacional.
Promoveu inúmeras interações entre investigadores com representantes de diferentes áreas da cultura humana. Desenvolveu uma importante atividade na comunicação da ciência, conduzindo programas de televisão e rádio, assim como com a publicação do bestseller “The Secret Life Of The Mind. How Our Brain Thinks, Feels And Decides”.

Estudou física na Universidade de Buenos Aires, fez o doutoramento em neurociências em Nova Iorque e é pós-doutorado pelo College de France, em Paris. Em 2016 recebeu a medalha Pio XI da Pontifícia Academia das Ciências.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx