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    allowed ten explain yes me i'm a brandon
    ross in st lucia he d
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    and so sorry i can't be joining you guys
    hitting ecuador today i would love to be
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    there and i'm honored just to have your
    time and attention today
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    i'm a designer and developer tissue he
    i'd join in october uh... which makes me
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    relatively new to the team
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    and when i first learned about a cv
    before i was on the team
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    i had what i would say is a pretty
    unfortunate
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    common reaction to their story
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    i thought
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    and african based technology company
    making killer software
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    something's not right here
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    being from the pacific northwest here in
    the united states
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    i have to admit i
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    kind of picture desert sand energy rap
    and spotty internet kat connectivity
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    the united states surely is best suited
    to solving problems and at the very
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    least africa would be at the bottom of
    the list of
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    of countries where technology company
    would be right to solve really big
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    social problems
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    i thought maybe you should he was a team
    of americans to traveled africa much
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    alike
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    doctors who go there to bring their
    skill set
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    to a place that lack them
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    and to make matters worse as a designer
    whose job it is to solve problems
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    i had this idea an assumption that
    america uh... was best suited to solving
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    problems from a technology perspective
    so i want to share with you today is how
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    i learned through shahidi story
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    that perhaps american technology
    companies are at a disadvantage to solve
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    some of the most pressing in big social
    problems that we have today
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    perhaps africa has the best combination
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    of constraint
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    and challenge
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    to tackle these problems
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    christine where success it was having in
    places like haiti in japan indonesia
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    how was ur email technology company here
    in the in olympia washington
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    and we are trying to solve a similar
    problem we were our highest level goal
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    was to strengthen the community in the
    connection in in our community
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    through the use of technology by
    building web products
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    their federal communications commission
    had reported earlier that year that
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    olympia had the fastest download speeds
    ah... any city in the united states
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    nearly double that of the city in second
    place which i think was new york and
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    uh... seattle
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    so we thought olympia was the perfect
    destination to solve this problem that i
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    would just take off
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    because surely we have the
    infrastructure we have the iphone's we
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    had
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    the most up-to-date technology
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    uh... that would enable this kind of
    change and success to happen
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    but the city's success stared an
    interesting curiosity and it it brought
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    up a question that was really really
    hard to answer at the time
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    which was supply was software created in
    africa deployed in kenya with
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    infrastructure far behind in most cities
    in the united states
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    why was
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    this running circles around this
    software created by americans
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    why were they having so much more
    success solving this problem
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    moving information
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    around the world in changing into making
    a more effective and efficient
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    why would why were they have been far
    more success than any american
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    technology company
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    so it was when i heard you say he's
    story that the answer became pretty
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    clear
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    the company was born out of the
    post-election violence in kenya two
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    thousand eight
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    when violence was widespread interrupted
    throughout the country
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    but the mainstream media could was doing
    very little to
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    disseminate information quickly and
    accurately
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    many canyons lou are watching these
    reports on tv from home
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    uh... reading the reports on the
    internet
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    they were seeing in reading didn't match
    at all
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    what they were saying themselves on the
    streets
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    so fort myer obi
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    developers and bloggers in three days
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    rapidly threw up a website and they
    built it to collect i witness reports of
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    violence and peace efforts
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    uh... in response to the violence
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    these reports were sent in via text
    message so s m s
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    uh... an email
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    and they were plotted on an interactive
    map
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    on the website
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    the website was called you should he
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    which means testimony in swahili
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    and what made a brilliant
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    is exactly the same thing that may be
    skeptical before i really don't think
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    they learned about issue heating which
    is that it was very simple
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    they didn't interact they didn't invent
    interactive maps
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    in in in that text messaging they didn't
    invent email and they didn't even know
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    the idea of being able to send email or
    text message and have that information
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    immediately appear on a web page but
    what they did
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    is fuse them all together in a way that
    nobody had really done before
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    and in a way that's all be relieved
    really big problem
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    and they did it before americans with
    fancy why fight it
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    there she did this
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    i think because they have the benefit of
    two things that
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    most being american or
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    you know first-world countries
    technology companies have to have two
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    things they don't have
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    which is
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    constraints
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    and what one of my favorite american
    comedians calls
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    real problems
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    and i want to start with constraints
    because as a designer that's a really
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    important asset to me
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    in being in the technology industry it's
    really easy to look at the past five
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    years
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    and see all the innovation and think
    that the more innovation
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    the more new tack the easier will be to
    solve the problems finally will be able
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    to respond to by islands like we saw in
    kenya
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    let's not confuse high-tech with solving
    being problems right one of the key
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    reasons that you should he be software
    was so successful in two thousand eight
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    is because it treated very rudimentary
    mobile phones as the default input
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    device
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    it didn't spend months trying to prepare
    to be in the ap store or to career
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    competitors face book
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    invent a whole new communication
    platform and users didn't need the
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    downloaded apple or scan etc you are
    coded in order to interact with it all
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    users needed was the most widely
    accessible communication platform
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    available to time
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    which was estimates
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    all you need in order to share
    information with your community at that
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    time
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    was a cheap
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    mobile phone
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    who she he was simple excessive all
    communication technology visualized
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    intuitively
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    on an air slide and i think this is
    insanely import constrained
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    by using the previous isn't technology
    since nineteen ninety-four by
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    within the constraints necessary to
    empower people to make it it to make the
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    technology acceptable
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    tues many people as possible to shit he
    was able to solve a problem
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    that companies here in my home country
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    have been able to crack are ill-equipped
  • 7:09 - 7:14
    i ask myself this efficient he had to be
    pitched to venture capital for in the
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    states
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    how would it be received
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    i think largely would be dismissed his
    old technology if that's the masts it's
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    interactive maps it's email
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    uh... where's the sex fact
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    there she of course didn't go that route
    they very quickly released to the
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    software for free to be downloaded
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    and used
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    and has since gone on to be the engine
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    for more than twenty thousand location
    based reporting websites
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    annisten he's helped out number grow by
    making the suffer even more accessible
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    with crowd now crime map is the software
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    is usually software
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    in the clout
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    it makes it so that users still only
    need a semester or or email
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    uh... to contribute
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    but to deploy a nap
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    you know you know anything about web
    servers or databases
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    it seems to be shipped
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    to help call out incidents of sexual
    harassment in the area
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    and help women can safely
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    in dublin where residents use it to
    report and map locations they need
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    repair
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    and to keep their neighborhoods clean
    and safe
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    in chicago to help the city and its
    residents respond to winter blizzards
  • 8:26 - 8:29
    in libya where the united nations office
    for the coordination of humanitarian
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    efforts activated a map of the incidence
    of violence and areas of need last year
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    it was that carefully coordinated
    affairs could combine the efforts of the
  • 8:39 - 8:43
    shaky the their office n the standby
    task force which is a group of over four
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    hundred dedicated volunteers in every
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    thirty countries that
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    are activated on very short notice to
    help humanitarian groups it's used in
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    london to help travelers navigate the
    city's transit service during the two nd
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    strike
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    it was used in a huge way in haiti in
    the wake of their disasters two thousand
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    ten earthquake
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    where cities deployment at haiti doshi
    dot com
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    served as the bill to reporting in
    information sourcing tool for the
  • 9:09 - 9:12
    humanitarian efforts in the area
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    here's an interesting example too
    because he really very tragic event a
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    time when
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    internet connection was actually really
    truly uh... mature
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    twitter was around face book
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    uh... information was coming in from
    everywhere coming in a radio
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    asa lots of opportunities to math
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    that constraints who aren't quite as
    dramatic as say they were in kenya and
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    two thousand eight
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    so here we start
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    students in universities in boston and
    in in the uk
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    uh... actually contributing to the
    effort
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    by pulling in all the sources by looking
    at reports they were coming into the
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    issue heating deployment
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    uh... by listening to the radio
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    and pf gathering all these sources and
    making sure that they were mapped
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    and uh... verified
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    on respond he doesn't she dot com
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    ten days after the haiti map was
    launched at cranfield at the head of
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    fema
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    even noted publicly on twitter that the
    map
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    was the most comprehensive and
    up-to-date map available
  • 10:11 - 10:14
    now this is crazy if you think about it
    because
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    unlike in the past and traditionally
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    uh... these reports and for that matter
    the website and all the information
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    gathering wasn't created or led by first
    responders or
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    humanitarian experts are search and
    rescue teams
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    no large organizations
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    it was by a large by volunteers students
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    uh... in many cases fifteen hundred
    miles away
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    contributing in managing this
  • 10:39 - 10:40
    using software
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    created by a company in africa
  • 10:43 - 10:46
    but this african born software
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    was the best and most effective way
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    to move
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    information
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    in and out of haiti
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    but why why wasn't it the canadian
    company the dream this up y
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    why wasn't the software created
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    out of the uh... silicon valley group of
    talent
  • 11:03 - 11:06
    world look at the haiti map humanitarian
    span
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    people from all over the world
    contribute to the response but the
  • 11:08 - 11:10
    software they use
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    by darden didn't come from a british
    technology company with american
  • 11:13 - 11:16
    technology company
  • 11:16 - 11:17
    by a large
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    they are faced with the deeply personal
  • 11:20 - 11:24
    and that's very very serious problems
    staring them in the face
  • 11:24 - 11:26
    on a day-to-day basis to force
  • 11:26 - 11:28
    this kind of solution to calm
  • 11:28 - 11:31
    in two thousand eleven before i even had
    learned about it she d
  • 11:31 - 11:35
    i was trying to solve a problem
    community problem
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    here in olympia
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    people who more or less
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    feel that they have the same probably
    didn't care enough about the problem
  • 11:43 - 11:45
    it was a life or death
  • 11:45 - 11:48
    but the lesson here is to me
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    not that
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    technology companies that come our first
    call countries are somehow lazy or
  • 11:52 - 11:54
    stupid for not having solve this problem
  • 11:54 - 11:57
    incensed that move the focus has shifted
    focus too
  • 11:57 - 11:59
    our reaction
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    and perception about technology could
    companies the come out of africa because
  • 12:02 - 12:03
    in fact
  • 12:03 - 12:06
    they mean that they may be best suited
  • 12:06 - 12:10
    he's being social problems may be best
    solved
  • 12:10 - 12:11
    by technology companies
  • 12:11 - 12:13
    from places like africa
  • 12:13 - 12:17
    and i think we should he is proof that
    that constraint is an advantage
  • 12:17 - 12:19
    now the disadvantage
  • 12:19 - 12:22
    and that the problems that they're
    forced to solve especially for
  • 12:22 - 12:26
    technology company are assets not a
    liability
  • 12:26 - 12:30
    today pushing he seemed covers the globe
    from its roots in nairobi
  • 12:30 - 12:31
    to canada
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    korea and new zealand so by no means is
    african residents they're all
  • 12:35 - 12:38
    requirement to solving social problems
  • 12:38 - 12:42
    but i think it's extremely important to
    learn from this evolution of this cheeky
  • 12:42 - 12:44
    and the humanitarian space
  • 12:44 - 12:47
    and social media collective intelligence
    that
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    running a tech company out of africa
    doesn't disqualify you from solving the
  • 12:52 - 12:54
    really big problems
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    in fact
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    it may be the advantage that we're
    looking for
Title:
Learn about Universal Subtitles
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Video Language:
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Duration:
01:23

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