YouTube

Got a YouTube account?

New: enable viewer-created translations and captions on your YouTube channel!

English subtitles

← Design Sprints at Locket Design Sprint Product Design Udacity

Get Embed Code
14 Languages

Showing Revision 2 created 05/24/2016 by Udacity Robot.

  1. Hi, I'm here with Kaushik,
    who's one of the co-founders of Locket.
  2. And Kaushik, I'd like to talk to you a
    little bit about how you iterate quickly
  3. and how do you do user testing to make
    sure that you have a good product?
  4. >> Oh sure.
  5. So, once we come up with
    the product feature or
  6. something which we want to build and
    try testing it out on our user base.
  7. We quickly list out
    all the action items.
  8. And then, we talk to all the people
    who are very close to us, and
  9. see what their feedback is.
  10. And then,
    we iteratively build on top of it.
  11. We start off from a very, very small
    feature addition to current app,
  12. or we build a very small MVP.
  13. And then, we test the technology from
    users, get their feedback, try to track
  14. their metrics and see if it is going
    in the positive direction or no.
  15. If it is going in the positive
    direction, then we take it up,
  16. improve it, or we remove all
    the features which are not doing good.
  17. >> Mm-hm.
    >> And
  18. that way we iterate a couple of times
    to get to a place where we can release
  19. an test it out.
  20. >> Yeah, and you talked a little
    bit about how you'll contact maybe
  21. friends or people in your network.
  22. Are there any other specific users that
    you'll make sure to go after to make
  23. sure you're hitting
    different demographics, or
  24. maybe particular people who
    have certain phones, or?
  25. >> Well, it totally depends
    on the kind of application.
  26. For example,
    if you are releasing an application for
  27. students then we mainly look at
    the kind of phones they are using.
  28. And the main, like what kind of
    apps they are already using.
  29. And based on their, interest for
  30. the UI, as well as based
    on their utilization ways.
  31. We come up with the features and
  32. organize it in such a way
    that it will appeal to them.
  33. And we also make sure that
    the UI is very animated and
  34. very focused to that
    particular demographic.
  35. For example, if you are targeting
    mid 40s or something,
  36. we don't really need to make it
    really colorful and very animated.
  37. But if we are talking to
    someone like 14 or 15,
  38. then we want to keep it really
    engaging and really interesting.
  39. So, based on all these features,
    we come up with a list of things.
  40. Which we try to get people into
    the workplace and see how they use it or
  41. how they respond to that.
  42. And from there on, build on top of it.