Showing Revision 2 created 05/24/2016 by Udacity Robot.

1. Title:
   Design Sprints at Locket Design Sprint Product Design Udacity
2. Description:

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   Hi, I'm here with Kaushik,
   who's one of the co-founders of Locket.
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   And Kaushik, I'd like to talk to you a
   little bit about how you iterate quickly
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   and how do you do user testing to make
   sure that you have a good product?
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   >> Oh sure.
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   So, once we come up with
   the product feature or
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   something which we want to build and
   try testing it out on our user base.
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   We quickly list out
   all the action items.
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    And then, we talk to all the people
    who are very close to us, and
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    see what their feedback is.
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    And then,
    we iteratively build on top of it.
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    We start off from a very, very small
    feature addition to current app,
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    or we build a very small MVP.
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    And then, we test the technology from
    users, get their feedback, try to track
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    their metrics and see if it is going
    in the positive direction or no.
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    If it is going in the positive
    direction, then we take it up,
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    improve it, or we remove all
    the features which are not doing good.
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    >> Mm-hm.
    >> And
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    that way we iterate a couple of times
    to get to a place where we can release
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    an test it out.
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    >> Yeah, and you talked a little
    bit about how you'll contact maybe
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    friends or people in your network.
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    Are there any other specific users that
    you'll make sure to go after to make
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    sure you're hitting
    different demographics, or
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    maybe particular people who
    have certain phones, or?
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    >> Well, it totally depends
    on the kind of application.
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    For example,
    if you are releasing an application for
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    students then we mainly look at
    the kind of phones they are using.
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    And the main, like what kind of
    apps they are already using.
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    And based on their, interest for
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    the UI, as well as based
    on their utilization ways.
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    We come up with the features and
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    organize it in such a way
    that it will appeal to them.
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    And we also make sure that
    the UI is very animated and
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    very focused to that
    particular demographic.
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    For example, if you are targeting
    mid 40s or something,
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    we don't really need to make it
    really colorful and very animated.
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    But if we are talking to
    someone like 14 or 15,
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    then we want to keep it really
    engaging and really interesting.
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    So, based on all these features,
    we come up with a list of things.
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    Which we try to get people into
    the workplace and see how they use it or
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    how they respond to that.
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    And from there on, build on top of it.