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Title:
Design Sprints at Locket Design Sprint Product Design Udacity
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Description:
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Hi, I'm here with Kaushik,
who's one of the co-founders of Locket.
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And Kaushik, I'd like to talk to you a
little bit about how you iterate quickly
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and how do you do user testing to make
sure that you have a good product?
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>> Oh sure.
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So, once we come up with
the product feature or
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something which we want to build and
try testing it out on our user base.
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We quickly list out
all the action items.
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And then, we talk to all the people
who are very close to us, and
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see what their feedback is.
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And then,
we iteratively build on top of it.
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We start off from a very, very small
feature addition to current app,
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or we build a very small MVP.
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And then, we test the technology from
users, get their feedback, try to track
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their metrics and see if it is going
in the positive direction or no.
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If it is going in the positive
direction, then we take it up,
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improve it, or we remove all
the features which are not doing good.
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>> Mm-hm.
>> And
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that way we iterate a couple of times
to get to a place where we can release
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an test it out.
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>> Yeah, and you talked a little
bit about how you'll contact maybe
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friends or people in your network.
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Are there any other specific users that
you'll make sure to go after to make
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sure you're hitting
different demographics, or
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maybe particular people who
have certain phones, or?
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>> Well, it totally depends
on the kind of application.
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For example,
if you are releasing an application for
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students then we mainly look at
the kind of phones they are using.
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And the main, like what kind of
apps they are already using.
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And based on their, interest for
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the UI, as well as based
on their utilization ways.
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We come up with the features and
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organize it in such a way
that it will appeal to them.
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And we also make sure that
the UI is very animated and
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very focused to that
particular demographic.
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For example, if you are targeting
mid 40s or something,
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we don't really need to make it
really colorful and very animated.
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But if we are talking to
someone like 14 or 15,
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then we want to keep it really
engaging and really interesting.
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So, based on all these features,
we come up with a list of things.
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Which we try to get people into
the workplace and see how they use it or
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how they respond to that.
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And from there on, build on top of it.