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Monetizing a Commerce Site | Monetization Strategies | App Monetization | Udacity

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    When monetizing an e-commerce site,
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    there are four main principles
    you should keep in mind.
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    First, let users explore
    before they commit.
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    Second, let users purchase as guest.
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    Third, make it easy to
    finish from another device.
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    Four, use existing information
    to maximize the convenience.
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    Now lets go deeper on each rule.
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    Requiring a log in or account creation
    too early in a site experience can be
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    harmful to conversions.
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    Beware of making enemies
    at registration gates.
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    Don't require customer account
    registration up front.
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    We understand that getting access
    to the customer information and
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    preferences can be integral
    to your website success.
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    But don't ask for
    it too early in the process.
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    You can see here on the left side,
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    an example of a pop-up that could block
    the users from achieving her goals.
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    However, here on the right side,
    you could be productive and
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    browse the site right away.
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    Offer the option to
    check out as a guest and
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    encourage registration
    with tangible benefits.
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    If purchasing is something that people
    can do on your website, then you want to
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    aim for the option to clearly enable
    users to check out as guests.
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    The guest option is universally
    preferred when users didn't have
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    an existing account.
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    At the end of the guest
    checkout process,
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    you have another opportunity to
    get users to create an account.
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    And you can communicate tangible
    benefits to them for doing so, for
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    example, so
    that they could track their order.
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    Also remember that you don't
    want to negate the benefits of
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    free users' purchase by having
    a process that isn't smooth here.
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    All browsers including the ability
    to auto complete forms, so
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    make sure you are using them.
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    Offer an easy way to save or
    share information across devices,
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    providing functionality to allow
    users to pick up where they left off.
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    Seek opportunities to
    scaffold users behavior and
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    facilitate cross-channel conversion
    through your mobile website.
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    Your users move from one
    device to another, or
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    simply want to go back to where
    they were on the same device.
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    This functionality
    could help them a lot.
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    As you could see here, they could email
    it or share it on social networks.
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    Please take advantage of
    information you already have or
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    use third party payment service to
    make conversion as easy as possible.
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    Another useful way to streamline
    the conversion's experience for
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    users is to know and
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    use what already exists in terms of
    information that the user has provided.
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    We also find that autofilling, when
    possible, was a huge benefit to users.
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    To learn more about it,
    just click on this link.
Title:
Monetizing a Commerce Site | Monetization Strategies | App Monetization | Udacity
Video Language:
English
Team:
Udacity
Project:
UD518 - App Monetization
Duration:
02:53

English (United States) subtitles

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