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The birth of a viral ad - what Edgar Allen Poe and Geico have in common | Starlee Kine | TEDxNewYork

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This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Where do good ideas come from? Writer Starlee Kine set out to answer this question by tracing one particular idea back to its origins. It all starts with a Geico caveman.