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The birth of a viral ad - what Edgar Allen Poe and Geico have in common | Starlee Kine | TEDxNewYork

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This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Where do good ideas come from? Writer Starlee Kine set out to answer this question by tracing one particular idea back to its origins. It all starts with a Geico caveman.