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Title:
Auto Activity Data
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Description:
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So every time a hit is sent
from your app to Analytics,
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it includes certain
kinds of information.
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You get to see which screens or
activities your users went to.
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You get geo information,
like their language and their location.
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You get device information.
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What brands, models, OS.
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And you get network info.
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So every time a hit goes to Analytics it
carries all this information with it.
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So now that we've got some
data in our dashboard,
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I'm going to drill down into
the different parts just a bit.
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I'm not going to give an exhaustive
tour of the dashboard.
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There is like week-long
courses on how to
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understand everything in the dashboard,
but I will take you to the key pages.
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Let's look at the audience and
see the overview.
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And the overview page shows
quite a bit of information.
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You can drill down here,
see the country, the city.
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Now you all know where I was,
probably no big surprise, the app name.
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So you can just drill down through
these things and get the information.
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Notice the screen resolution and
see that I went to 2.56 screens per
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session at nine sessions and
the average session duration 27 seconds.
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That was the overview for the audience.
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You can look at the app versions.
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Another one that's cool,
of course, is Geo,
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which gives you information
about the languages.
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In this case only one language.
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The location.
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You can actually drill
down into the location.
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You can just keep drilling down.
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At some point you won't be able
to drill down any further.
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Another part of the dashboard that
you should get really familiar with
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is the Behavior.
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Through the Overview
gain a summary of things.
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The screens, there's all
the screens the users went to.
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And remember this will be
aggregated data for all your users.
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because in our cases just the one user,
which is us.
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And you can drill down a bit more,
get the average time on screen.
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Percent exit is how,
what was the percentage of visits.
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This was the last visit to the app.
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So back in audiences too, of course,
you can go down into the devices,
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Overview, my network operators,
I don't know what they were.
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Anyway, you should drill down into
your own data, see what you can see.
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So take some time to explore the
different pages in the reporting section
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of the Analytics Dashboard,
then take this quiz.
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What data do you get with auto
activity tracking is enabled?
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Do you get to see users' locations,
their devices, what
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buttons they clicked, who uses email
addresses, and do you get to see what
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other apps they have on the devices,
whether they were running your app.
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Check all that are true.