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How a Book Can Propel Your Brand

As important as social media, blogging, and newsletters are in the world of communication today, they are only sound bites that don’t tell the whole story of who you are, what you do, what you know, and how you serve your customers.
So what’s next? The answer is a book. Being a published author increases your credibility and your stature within your industry. Writing and publishing a non-fiction business book in your area of expertise will take you light years beyond impact you can have with any other platform.
But it can be a daunting proposition. Where do I start? How will I compete with other books already published in my area? Where will I find an agent? How long will it take to get published? Should I self-publish? How much will it cost?
Today’s very special guest, Rick Frishman, is the expert when it comes to publicity and publishing. Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. He is the co-author of Guerrilla Marketing For Writers: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books), as well as co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.
Rick is also the co-author of National Bestseller Networking Magic and his latest books, Bestselling Book Proposals and Bestselling Secrets from Top Agents, part of the Author101 Series.
Whether you are an aspiring author, an established author or that person with boxes of books in your garage, today's show is for you.