Alex’s talk will make you look again at what is really needed to express your inner creative side. Put aside technology and get direct access to your imagination.

Alex is an industrial designer who has produced work for the likes of Philips, Paul Smith, BBC & John Lewis.

His breadth of 2D and 3D skills allows a continuous cross-pollination of ideas which supports his multi-disciplined creative studio.

One particular side-project collaboration with photographer Mike Tinney, demonstrates his appreciation of creativity in all it’s guises.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx