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Design for people, not awards | Tim Prestero | TEDxBoston

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades.
This talk was given at a local TEDx event, produced independently of the TED Conferences.