YouTube

Got a YouTube account?

New: enable viewer-created translations and captions on your YouTube channel!

Toy Ads and Learning Gender

Contribute

This video is part of the Feminist Frequency team.

Add a new language!

Already have subtitles for this video?
Upload them directly.

Get Embed Code
12 Languages

I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and girls in different ways. The values and skills promoted in these commercials can play a critical role in the socalization of youth and their development of emotional expression, conflict resolution, the confidence to pursue various careers and the ability to maintain healthy relationships as adults.