Philip Kotler: Marketing
- Title:
- Philip Kotler: Marketing
- Description:
-
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
- Video Language:
- English
- Team:
- PACE
- Duration:
- 57:30
congtrithuc_openedu edited Vietnamese subtitles for Philip Kotler: Marketing | ||
congtrithuc_openedu moved Philip Kotler: Marketing to PACE | ||
Giao Nguyễn edited Vietnamese subtitles for Philip Kotler: Marketing | ||
Hacıyatmaz edited Turkish subtitles for Philip Kotler: Marketing | ||
Hacıyatmaz edited Turkish subtitles for Philip Kotler: Marketing | ||
hữu quyết bùi edited Vietnamese subtitles for Philip Kotler: Marketing | ||
JuliaCHF edited English subtitles for Philip Kotler: Marketing | ||
JuliaCHF edited English subtitles for Philip Kotler: Marketing |