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← Awakening through art | Peter Assmann | TEDxMantova

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Showing Revision 3 created 09/06/2019 by Nicoletta Pedrana.

  1. Personally, I have to say,
    I love sleeping a lot.
  2. I love making that transition
    to another world and dreaming.
  3. And what I love the most is waking up
  4. with some ideas
    that I took from the dream.
  5. A dream that normally opens new doors,
    so I can face new possibilities:
  6. how can one look at someonee's life?
  7. How will I consider the next situation?
  8. And so waking up, for me,
    means getting on the move,
  9. choosing the new path to take today.
  10. To orient oneself,
    to orient oneself towards the new,
  11. not on the same old road.
  12. So look for a bit
    where a new door opens up,
  13. and what new goal it leads me to.
  14. And that also means deciding,
  15. among the many possibilities
    brought about by a new day -
  16. after a good night's sleep, of course.
  17. Open the doors, open up to new ideas,
    and open up to the world.
  18. Open up to creativity:
    that's a bit of my life purpose.
  19. Also, it's not just about me:
  20. because I can do almost anything,
    I can be creative.
  21. But I fulfill a social purpose
    only if ideas are shared.
  22. If many others participate
    to what you've developed.
  23. This is Mantua.
  24. We're talking about a city
    that for decades was a "Sleeping Beauty".
  25. Sleeping well is fine,
    but it can be too much.
  26. Beautiful - beauty also means beautiful,
  27. but for whom?
  28. For a few?
  29. For many?
  30. Too many, maybe?
  31. When I was called
    to direct the largest complex,
  32. the museum complex of Palazzo Ducale,
    here in Mantua city,
  33. I said no: I'm not the prince
    kissing that sleeping beauty.
  34. I appeal to the professionals
    in the field, the creative minds.
  35. These are the artists,
  36. these are the contemporary artists
    who work every day on creativity.
  37. In Mantua we have the strongest example,
    we have almost a magic word,
  38. called Gonzaga.
  39. The family that turned little Mantua
    into a great Mantua.
  40. Here is a view
  41. of our very famous
    Bridal Chamber, "camera picta",
  42. because it is just painted
    with a unique creativity.
  43. For over two centuries, the Gonzaga family
  44. always focused on creativity
    and always brought in new ideas.
  45. They were always aware:
    what is the latest fashion?
  46. Isabella d'Este as a great
    style icon of her time.
  47. Always new artists: they championed
    Pisanello, for instance,
  48. with his large drawings on the wall,
    a new revolutionary idea,
  49. Andrea Mantegna, Giulio Romano -
    there are many to mention.
  50. But you have to understand
    that all these artists,
  51. who now we consider great masters
  52. in their time were contemporary,
    and also much discussed.
  53. Even as foreigners:
  54. Rubens, was "the Italian Flemish",
    not everyone accepted him immediately.
  55. Monteverdi, too, is one from Cremona.
  56. (Laughter)
  57. He became the great Monteverdi in Mantua,
    before dying in Venice.
  58. So you can awaken a city with art:
  59. Mantua is the most beautiful example
  60. because what Gonzagas understood
  61. is that image survives.
  62. What gives strength, for a very long time,
  63. is the image, it is the composition
    and involvement in the image.
  64. Let's talk about other cities:
  65. you all know it, this is
    the most visited museum in Italy.
  66. It's called the Uffizi: what does it mean?
  67. It first wasn't meant to be a museum,
    but a redfile building.
  68. They did "Uffizi" [Offices], here.
  69. But in the gallery of this building
  70. few paintings were exhibited,
    and then gradually other paintings
  71. in others floors too.
  72. And the Uffizi, over time, become a museum
  73. thanks to a decision
    to focus precisely on art
  74. creating an environment
    that's now one of the most visited places.
  75. Let's take another example:
  76. Rome, also well known,
    with the largest amphitheatre.
  77. It's hard to imagine [that] for centuries,
  78. this great amphitheater
    was simply a repository.
  79. It has been used as, say,
    a free source
  80. for construction sites
    in current buildings.
  81. And then, at some point,
    someone said, "No, come on.
  82. We have to take care of this,
    we must reassess,
  83. we must awaken this monument
  84. because it is the very center
    of ancient Rome."
  85. So, it's about a city that's much bigger
    than the city we live in now.
  86. Today, the Colosseum, as you know,
  87. is one of the most visited monuments,
    all over Italy and the world.
  88. Another example is Venice.
  89. Venice, at the end
    of the eighteenth century
  90. was just the casino of Europe.
  91. One could even say the brothel of Europe.
  92. Forbidden to minors,
    because it was a bit of a sin city.
  93. But little by little, art became
    more important here as well.
  94. The interest on gambling
    went progressively down,
  95. in favour of Tiziano and Tintoretto.
  96. But this was not enough for the Venetians
  97. who were always very keen
    on their international identity.
  98. They created a fabulous idea:
    1895, the first Biennale.
  99. Not Biennial of the past art:
    of contemporary art!
  100. So a direct comparison, in a city
    almost museum-like, every two years.
  101. This concept - now, this year,
    we live another experience:
  102. many come,
  103. many meet up here
  104. to deal with the current creativity.
  105. Great idea, great success.
  106. Let's talk about
    another place, the Louvre.
  107. The Louvre, as you know,
    was the home of the French royal family.
  108. Then, let's say, the center of power.
  109. The French Revolution changed everything.
  110. They decided: we no longer have the king,
  111. but we turn this building
    into a museum for all citizens
  112. who have the right to approach
    the creativity of the past.
  113. A long period, a museum,
  114. and then a bit of a crisis
    because it was a bit stuck in the past.
  115. And some people thought,
    what can we do
  116. to take a new step
    towards our current life?
  117. And they built the pyramid,
  118. this intervention
    of contemporary architecture
  119. that gave another center of attention
  120. not only spatial but also spiritual
  121. for this centre.
  122. Today, as you know, the Louvre
    is the most visited museum in the world.
  123. Think- Austria hosts
    eight million residents.
  124. All the inhabitants of Austria
    come to visit the Louvre every year.
  125. Let’s talk about London, a huge city:
    so many problems, countless citizens.
  126. Many places, even a British Museum
    as their traditional museum.
  127. But it was disconnected to young people:
  128. so the Tate Modern was built.
  129. And it was not decided to create
    a new museum, quite the opposite:
  130. an existing structure was used
  131. and transformed it into a museum
    of contemporary art.
  132. And now, all the young people
  133. are coming to visit this factory.
  134. Young people of age
    but also of brain, of course.
  135. Let’s talk about Barcelona,
    also a very interesting city,
  136. with many rhythms and problems.
  137. When they suggested the idea
    to make a new museum for contemporary art,
  138. they didn't put it
    on the most prestigious square.
  139. They took it and brought it,
    and created it,
  140. right in the middle
    of a very problematic environment,
  141. both from a social
    and economic perspective.
  142. And with this investment everything -
  143. not all the problems,
    but many problems have been solved.
  144. And then one must
    always quote the Bilbao effect.
  145. I visited Bilbao,
  146. and I can say that it wasn't
    a nice city, the opposite,
  147. I do not want to say bad words.
  148. But this brilliant idea
    of bringing a museum,
  149. with a great name as Guggenheim,
    right into the city,
  150. and then creating an architecture
    that is a point of attraction itself,
  151. changed the life in the city.
  152. If you go to Bilbao today,
    you'll find not just tourists
  153. but a city that's completely awakened.
  154. Wonderful.
  155. My last thought:
  156. now we understand
  157. that you can awaken with art, every day.
  158. From the biggest [town] to the smallest.
  159. But what I would like to give you is,
    somewhat as a message,
  160. that this is your right.
  161. When they draw the universal human rights,
  162. after the World War II,
  163. they also added article 27.
  164. You can read it:
  165. it is a right for us to participate,
  166. to have access to contemporaneity,
    to have access to creativity.
  167. So let's exercise this right.
  168. Thank you.
  169. (Applause)