Optimising the website with Google Tag Manager - WordCamp Singapore 2016

Title:
Optimising the website with Google Tag Manager - WordCamp Singapore 2016
Description:

Speaker: Tony Bui

Building an online business starts with understanding behavior of users on the website. Google Tag Manager & Google Analytics combined are great tools to achieve that goal and improve the website’s conversion.

In this topic I’d like to share hard lessons learned with Google Tag Manager and what things newbies like myself can avoid. I will be sharing my experiences as a non-tech guy.

About the speaker:

Tony Bui is 30 years old, married, and with a daughter. He was born in Hanoi, Vietnam, grew up and lived in Moscow, Russia for 16 years. Now, he has returned back to Vietnam and travels from time to time. He is addicted to traction, and uses Google Analytics and Google Tag Manager for now.

Event Page: https://2016.singapore.wordcamp.org/

Produced by Engineers.SG

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Duration:
20:51
Format: Youtube Primary Original