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06-12 2_Sided_Market

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    Now one other thing about the business model canvas in general,
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    now that we've talked about customer segments is understanding
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    that sometimes you'll have multiple customers, multiple segments,
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    and it's kind of interesting to take a look at Google as an example.
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    So, let's just take a look at Google search.
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    Let's just think about who is the customer for Google search?
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    It's anyone searching on a web or mobile and the product we have
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    is a free search bar or free mobile app and what are the key resources?
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    Well, they need software and software developers and installed user base
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    but the key idea is this product is free and if you think about the cost directory for this,
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    it requires massive data centers and software development
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    and key activities or data center or speed but the key idea is the red new model is free
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    but Google and Google search is one of the most profitable businesses on the face of the earth.
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    Well, how can Google do that?
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    Well, think about it what we've just been doing is Google has been acquiring users,
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    but someone else if paying for this product
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    and that someone else is a different customer segment called advertisers.
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    So we had users here but we now have payers here.
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    Now, what's really interesting is for every customer segment, we have a value proposition.
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    We had a free search bar for the users but for the advertisers,
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    we have a completely different product.
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    We have Google AdWords and our customer relationships are different.
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    For users, it was kind of an automated process.
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    You just basically went to the Google website or you downloaded a Google toolbar.
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    But for pairs, it might be automated but they also have telemarketing
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    and direct sales to go after big advertisers but they're distribution channel,
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    in addition to the automated is also self-service and direct sales,
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    but the key thing to note is that not only do they have different segments
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    and different value props and different customer relationships,
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    more importantly, they have a different red new model.
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    It's a big idea--multiple customer segments require multiple value props,
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    multiple customer relationships, sometimes different channels but always different revenue models.
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    These are the payers. So, Google Search is what we call a two-sided market.
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    There are users and they are payers.
Title:
06-12 2_Sided_Market
Description:

06-12 2_Sided_Market

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Video Language:
English
Team:
Udacity
Project:
EP245 - Lean Launchpad
Duration:
02:35
Udacity Robot edited English subtitles for 06-12 2_Sided_Market
Amara Bot added a translation

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