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The stories behind The New Yorker's iconic covers

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    So 24 years ago,
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    I was brought to the New Yorker
    as Art Editor to rejuvinate
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    what had by then become
    a somewhat stayed institution,
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    and to bring in new artists
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    and to try to bring the magazine
    from its ivory tower
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    into engaging with its time.
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    And it was just the right
    thing for me to do
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    because I've always been captivated
    by how an image can --
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    a simple drawing --
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    can cut through the torrent of images
    that we see every single day.
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    How it can capture a moment,
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    how it can crystallize a social event
    or a complex event
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    in a way that a lot of words
    wouldn't be able to do,
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    and reduce it to its essence
    and turn it into a cartoon.
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    So I went to the library
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    and I looked at the first cover
    drawn by Ray Irvin in 1925 --
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    a dandy looking at a butterfly
    with his monocle,
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    and we call it, "Used to ... "
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    And I realized that as the magazine
    had become known for its well --
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    in-depth research and long reports,
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    some of the humor had gotten
    lost along the way,
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    because now often [...]
    was seen as hoity dandy,
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    but in fact,
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    in 1925,
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    when Ray Irvin first drew this image,
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    he did it as part of the humor magazine
    to amuse the use of the era,
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    which was the flappers
    of the roaring '20s.
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    And in the library I found the images
    that really captured the zeitgeist
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    of the Great Depression.
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    And it showed us not just
    how people dressed
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    or what the cars looked like,
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    but also what made them laugh,
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    what their prejudices were,
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    and you really got a sense of what
    it felt like to be alive in the '30s.
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    So I called on contemporary artists
    such as Adriane .....
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    I often call on narrative artists,
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    cartoonists,
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    children's book authors,
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    and I give them themes such as,
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    you know, what it's like
    to be in the subway,
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    or Valentine's Day,
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    and they send me sketches.
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    Once the sketches are approved
    by the editor David Remnick,
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    it's a go.
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    I love the way those images are actually
    not telling you what to think,
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    but they do make you think,
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    because the artist is actually --
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    it's almost a puzzle --
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    the artist is drawing the dots,
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    and you the reader
    have to complete the picture.
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    So to get this image on the left
    by Anita Kuntz,
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    or the one on right by Tomar Atica,
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    you have to play spot the differences,
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    and it is something that --
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    it's really exciting to see
    how the engagement with the reader
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    how those images really capture --
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    play with the stereotypes,
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    but when you get it,
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    it rearranges the stereotypes
    that are in your head.
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    The images don't just have to show people,
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    sometimes it can be a feeling.
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    Right after September 11th,
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    I was at a point --
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    like everybody else,
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    where I really didn't know how
    to deal with what we were going though,
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    and I felt that no image could
    capture this moment,
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    and I wanted to just do a black cover,
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    like no cover.
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    And I talked to my husband,
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    cartoonist Art Spiegelman,
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    and I mentioned to him
    that I was going to propose that,
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    and he said, "If you're going
    to do a black cover,
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    then why don't you do a silhouette
    of the Twin Towers,
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    black on black?"
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    And I sat down to draw this,
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    and as soon as I saw it,
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    a shiver ran down my spine
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    and I realized that in this refusal
    to make an image,
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    we had found a way to capture loss
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    and mourning
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    and absence.
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    It's been a profound thing
    that I learned in the process --
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    that sometimes some of the images
    that say the most
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    do it with the most spare means.
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    And a simple image can speak volumes.
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    So this is the image
    that we published by Bob Stack
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    right after the election of Barack Obama,
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    and captured an historic moment.
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    But we can't really plan for this,
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    because in order to do this,
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    we have to let the artist experience
    the emotions that we all feel
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    when that is happening.
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    So back in November 2016,
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    during the election last year,
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    the only image that we
    could publish was this,
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    which was on the stand on the week
    that everybody voted.
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    (Laughter)
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    Because we knew somebody would feel this --
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    (Laugther)
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    when the result of the election
    was announced.
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    And when we found out the result,
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    we really were at a loss,
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    and this is the image that was sent
    by Bob Stack again,
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    and that really hit a chord.
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    And again,
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    we can't really figure out what's
    going to come next,
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    but here it felt like we didn't
    know how to move forward,
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    but we did move forward,
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    and this is the image that we published
    after Donald Trump's election,
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    and at the time of the Women's March
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    all over the US.
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    So over those 24 years,
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    I have seen over 1,000 images
    come to life week after week,
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    and I'm often asked which
    on is my favorite,
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    but I can't pick one
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    because what I'm most proud of
    is how different every image is,
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    one from the other.
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    And that's due to the talent
    and the diversity
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    of all of the artists that contribute.
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    And now,
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    well,
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    now, we're owned by Russia,
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    so --
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    (Laughter)
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    In a rendering by Barry Blitt here,
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    Eustis has become Eustis Vladmir ...
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    so the butterfly is nonother than
    a flabbergasted Donald Trump
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    flapping his wings,
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    trying to figure out how to control
    the butterfly effect,
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    and the famed logo that was drawn
    by Ray Irving in 1925
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    is not in syrillic.
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    So what makes me really excited
    about this moment
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    is the way that a free press
    is essential to our democracy,
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    and we can see from
    the sublime to the ridiculous
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    that artists can capture what is going on
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    in a way that an artist armed with just
    india ink and watercolor
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    can capture and enter into
    the cultural dialogue.
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    And it puts those artsits
    at the center of that culture,
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    and that's exactly where
    I think they should be,
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    because the main thing we need
    right now is a good cartoon.
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    Thank you.
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    (Applause)
Title:
The stories behind The New Yorker's iconic covers
Speaker:
Françoise Mouly
Description:

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Video Language:
English
Team:
TED
Project:
TEDTalks
Duration:
08:29

English subtitles

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