What if your business made the innermost loop of the circular economy—repair—it’s primary source of profit? How would that change the way we create, develop, and build businesses? The innermost loop of the circular economy has the ability to be the most innovative and the most profitable. But those business models won’t look like what we’ve seen before. We’ve been seeing the first starts of businesses that look at repair and refurbishment as core to what they do—and the innovative models they use to do it.