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JerseySquare Pricing - How to Build a Startup

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    Let's take a look at our Jersey Square team
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    and because they understand their archetype
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    is interested in both subscription and rental,
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    let's see what they were thinking.
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    And they said well, let's see one
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    particular model could be an annual subscription,
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    which is a strategy and here is the tactic
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    at a $199 per year and we could give them
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    authentic top of line jerseys and free shipping
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    and send a jersey back and exchange for another.
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    We could offer them either a yearly price
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    or we could offer a monthly price which
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    would cost more but wouldn't commit them
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    for such a longer period of time
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    but they would get the exact same features.
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    They discovered there was another archetype,
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    another customer segment that was casual users.
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    And these people just wanted a one-time
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    use for a one-week rental for a particular game.
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    Well you get a top of line jersey and you get
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    shipping but the goal was you send the jersey
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    back within one week and we won't charge you
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    for the jersey and that's a rental.
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    So they had three pricing models, they were
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    now going to a/b test for price elasticity.
Title:
JerseySquare Pricing - How to Build a Startup
Description:

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Video Language:
English
Team:
Udacity
Project:
EP245 - Lean Launchpad
Duration:
01:08
Udacity Robot edited English subtitles for 09-18 JerseySquare_Pricing
Udacity Robot edited English subtitles for 09-18 JerseySquare_Pricing
podsinprint_user1 edited English subtitles for 09-18 JerseySquare_Pricing
podsinprint_user1 added a translation

English subtitles

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