YouTube

Got a YouTube account?

New: enable viewer-created translations and captions on your YouTube channel!

Design for people, not awards

Get Embed Code
29 Languages

Speaker: Timothy Prestero

Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.