ASMR has come a long way since its days as a back-room internet thread and it seems like everyone from YouTube creators to brands wants a piece of the money-making potential.

There are millions of ASMR videos on YouTube that have racked up billions of views. The bizarre videos often include someone whispering into a microphone and are said to give viewers a tingling, relaxing sensation.

ASMR stands for autonomous sensory meridian response. The term was first coined in 2010, but the popularity has exploded since then. Brands like IKEA, Dove, KFC and Lynx have all jumped on the bandwagon. Anheuser-Busch even created an ASMR Michelob Ultra ad for the Super Bowl this year.

Watch the video to learn about the Super Bowl ad, and find out why everyone from YouTube creators to brands want a piece of the money-making potential of ASMR.
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC

#CNBC
#ASMR

ASMR: Why Brands Are Using 'Brain Orgasms' To Advertise