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Overview of Monetization Models

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    We talked a bit about different
    monetization models in the last lesson,
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    but let's refresh your
    memory with the highlights
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    of some of the most popular models.
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    >> First, there are ads,
    serving advertisements provide a way
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    to make money while you are giving
    your content or app for free.
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    Ads are very popular on the Web,
    but they aren't the only model.
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    Let's see another common
    way to make money.
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    >> There's also
    the one-time charge model.
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    Now in this model, it's similar
    to what you would experience in
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    the real world if you went
    to a brick and mortar store.
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    You go to a shop, pay a certain
    amount to the shopkeep, and
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    you walk away with a t-shirt, let's say.
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    Now in apps you can do this
    in two different ways.
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    First you can charge a fixed price.
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    So the user pays a price, and
    they can download the app.
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    Or you can charge a price
    after a trial period.
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    Now in both cases there are two things
    that you want to pay attention to.
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    One, make sure that payment is quick and
    easy, and
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    it doesn't require the user to log in.
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    Second, use an established
    payment model, Stripe,
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    PayPal, GooglePay,
    ApplePay, what have you.
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    This will make sure that your
    users have a convenient and
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    consistent checkout flow.
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    >> The subscription model is another
    option there are many cases where
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    we wish to sell our service
    on a monthly or yearly basis.
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    The big advantage that made this
    model so popular is the fact that
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    you get to earn more due to the increase
    in the lifetime value of your users.
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    And they feel more comfortable
    because in that pay-as-you-go model
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    they got full control on their expenses.
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    >> Lastly, there are in-app payments,
    and this is
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    a very popular model these days, as it
    combines two main user preferences.
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    Free apps as the starting point, and
    then a way to monetize on that user
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    after they've decided that
    your products worth it.
Title:
Overview of Monetization Models
Video Language:
English
Team:
Udacity
Project:
UD518 - App Monetization
Duration:
01:50

English (United States) subtitles

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