How China is changing the future of shopping

Title:
How China is changing the future of shopping
Speaker:
Angela Wang
Description:

China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.

more » « less
Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
13:38
Format: HTML5
Primary
Original