Ninety-five percent of North Americans either go to bed or wake up worrying about something. Yet, worrying is the number one killer of creativity, performance and dreams. When revolutionary brand strategist Isabelle Mercier-Turcotte discovered “What we tolerate we worry about,” she realized a little structure brings a lot of inner flexibility and freedom. The result is her simple yet powerful model to help you instantly decrease worry and increase peace of mind.

Isabelle Mercier is a "no-nonsense" dynamo born to catapult passionate entrepreneurs to build infectious and impactful brands, businesses and lives.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx