Converting 20% of global disposable plastic packaging into reuse models is a USD10 billion business opportunity that benefits customers and represents a crucial element in the quest to eliminate plastic pollution. All stakeholders need to join forces to create new models of consumption, production, and distribution that harness this opportunity while tackling the plastics waste crisis at its source.

In this DIF session, we dived into the new book - Reuse: Rethinking packaging, released by the Ellen MacArthur Foundation - and showcase various reuse models that go far beyond the traditional reusable shopping bag. We discussed the benefits of reuse and have conversations with three innovators currently changing the world with innovative reuse solutions.

In this session we were joined by Jason Foster, founder & chief reuser of Replenish Bottling LLC, Brian Bauer, who leads circular economy and alliances at Algramo, and Jeanette Morath, who is the founder of reCIRCLE.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.

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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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