WEBVTT

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As like any e-commerce
company should do, we

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constantly optimize the conversion rates
as we think about the purchase flow.

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In traditional e-commerce, when you
have a visitor come to your page, and

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a visitor actually checking out, it's
just a really big drop-off anywhere from

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90% to 98% depending on
the e-commerce site.

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This is because there's a lot
of different barriers in

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that process as you're
trying to understand

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what type of product do I want,
what type of color, what type of size,

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now I have to put in all my address
information and payment information.

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We constantly try to optimize
that experience to make it as

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easy as possible and making it as few
clicks and things people are typing in.

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An example of that was as we
are thinking about, we have

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people coming into Teespring and they
have already purchased from us before.

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What is a way we can make
that process easier for

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them to actually be able to then import
all their previous address information?.

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This was a feature which
we hadn't ever built prior.

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As we looked at this, one of the things
that we really wanted to optimize for

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was around speed and especially for
people on their devices,

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like on their phones being able to type
in a lot of fields is really painful.

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That's just one example of how
we tried to optimize for this,

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is to say that if you're a buyer
who's come to Teespring before,

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what are the different
ways that we can actually

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import your previous information
into the checkout experience?