1 00:00:09,306 --> 00:00:15,124 La Fábrica Cultural is a project with different areas, with training areas for 2 00:00:15,134 --> 00:00:20,386 all types of dance, music, theater, and other workshops; 3 00:00:21,236 --> 00:00:28,819 another part has shows with live music, theater, puppets, movies, 4 00:00:28,835 --> 00:00:32,221 the programming is very diverse and we also have a restaurant. 5 00:00:32,318 --> 00:00:34,492 But we don't work there. 6 00:00:36,328 --> 00:00:39,827 There are two of us, we both studied film, we opened in July of 2009. 7 00:00:40,121 --> 00:00:49,108 It started from a get together, as well as the dream of, or more like 8 00:00:49,214 --> 00:00:52,776 the intention of starting a cultural center, a cultural center 9 00:00:53,000 --> 00:00:57,821 with workshops and small shows , we decided to do 10 00:00:58,176 --> 00:01:00,648 all of this in two months. 11 00:01:01,109 --> 00:01:06,763 This place used to be a pharmacy, it went bankrupt one day and since then 12 00:01:06,792 --> 00:01:08,330 we’ve been renting the space. 13 00:01:09,890 --> 00:01:11,280 Attendees from all of Córdoba, 14 00:01:11,299 --> 00:01:17,999 are between 18 and 35 years old, 15 00:01:18,107 --> 00:01:22,507 depending on the type of show that we're having. 16 00:01:23,094 --> 00:01:27,772 What we’re looking for is social diversity to be a meeting point in our space. 17 00:01:27,978 --> 00:01:30,452 that is what we are looking for. 18 00:01:33,024 --> 00:01:38,453 We are a non-profit organization. Being just the two of us, 19 00:01:38,665 --> 00:01:45,909 Meetings aren't tedious, they are lengthy discussions. It’s really good 20 00:01:46,035 --> 00:01:52,137 because we compliment each other's potential. I'm in charge 21 00:01:52,267 --> 00:01:57,917 the artistic side of things. I coordinate the shows and day to day activities 22 00:01:58,109 --> 00:02:02,006 that happen. We are open from Wednesday to Saturday, and for all workshops. 23 00:02:02,547 --> 00:02:08,108 My partner Matías takes care of all of the parts that I find boring, which 24 00:02:08,264 --> 00:02:13,757 I don't understand, all of the structural and financial aspects… 25 00:02:14,760 --> 00:02:19,953 We work with a lot of independent producers, many from Córdoba and at 26 00:02:20,145 --> 00:02:25,510 national level as well. I believe that it’s really interesting because 27 00:02:25,646 --> 00:02:31,267 novel ideas came from that. Today we work with around, I don’t know, 28 00:02:31,707 --> 00:02:37,997 10 to 15 producers on a monthly basis who are developing their own space. 29 00:02:38,192 --> 00:02:45,389 A percentage of ticker sales, or publicity 30 00:02:45,519 --> 00:02:52,108 agreements is divided – we try and divide the income equally. 31 00:02:54,360 --> 00:02:59,725 We work with, well, with a website that controls everything 32 00:02:59,918 --> 00:03:06,562 because once the information is finalized it goes to 33 00:03:06,783 --> 00:03:11,479 the page, from the page it goes to a a printer that works with us. 34 00:03:11,797 --> 00:03:12,792 It works very well. 35 00:03:13,594 --> 00:03:16,099 There is a girl dedicated to internet marketing with 36 00:03:16,544 --> 00:03:18,487 social networks like 37 00:03:18,499 --> 00:03:22,177 Facebook, Twitter, and also email marketing, we have a big data base 38 00:03:22,299 --> 00:03:27,253 with 25,000 people more or less, that does a lot for us. 39 00:03:27,638 --> 00:03:33,568 And this year we’ve started a magazine that will be printed in the daily paper 40 00:03:33,568 --> 00:03:38,711 with the monthly programming schedule, we were printing 5,000 41 00:03:38,902 --> 00:03:43,498 copies, we distributed them all over town, from the university, to all 42 00:03:43,661 --> 00:03:49,502 of the cultural and social hubs, that basically work from the center, in 43 00:03:49,674 --> 00:03:53,371 books stores, and later with flyers. 44 00:03:54,106 --> 00:03:57,662 Because there were only a few people it cost us a lot to coordinate it all. 45 00:04:00,469 --> 00:04:07,126 Yeah, I think you can say so, after 3 years I believe it cost us a lot, it’s 46 00:04:07,283 --> 00:04:12,422 a long process to maintain it, it takes a lot of effort, 47 00:04:13,522 --> 00:04:21,618 it took us a long time and many hours, to get where we are, to think about how, 48 00:04:21,777 --> 00:04:30,931 it’s always the most difficult, when you talk about sustainability, but we 49 00:04:31,288 --> 00:04:40,311 worked, and worked, and searched, and I believe that now, we found 50 00:04:40,571 --> 00:04:46,812 a middle ground where, we are satisfied with the 51 00:04:46,842 --> 00:04:48,231 work that we are doing. 52 00:04:48,854 --> 00:04:50,845 At all our artistic events 53 00:04:51,104 --> 00:04:59,070 we always have a bar, that's like the income, basically 54 00:04:59,325 --> 00:05:05,819 our only income. Income also comes from our workshops, 55 00:05:05,979 --> 00:05:11,281 this year we will have between 25 and 30 workshops, 56 00:05:11,568 --> 00:05:19,557 we also work with the teachers, 70% goes to the teacher and 57 00:05:19,720 --> 00:05:23,229 30% stays here. The agreement that we have today 58 00:05:23,229 --> 00:05:30,804 for productions is varied, not really an agreement, and a lot is in the middle of 59 00:05:30,962 --> 00:05:36,094 the press, designs, but they are all productions of our shows. 60 00:05:36,388 --> 00:05:43,749 The producer or the artists take 61 00:05:43,940 --> 00:05:48,543 one hundred percent of the tickets, and we keep 62 00:05:48,543 --> 00:05:49,896 the money from the bar. 63 00:05:51,109 --> 00:05:53,061 Until today we were not against it at all 64 00:05:53,512 --> 00:05:59,974 but we don’t take external funding, it is a short term goal, but 65 00:06:00,333 --> 00:06:10,280 we don't want the space to depend on that, because of, well, nothing, 66 00:06:10,513 --> 00:06:16,518 we know the day that that doesn't exist we must continue working. 67 00:06:19,246 --> 00:06:26,893 We work with a lot of projects that are, well, 68 00:06:27,245 --> 00:06:31,866 ideological exchange most of all, we work with other spaces and organizations, 69 00:06:32,035 --> 00:06:36,845 also with the university, there’s a program in particular 70 00:06:37,219 --> 00:06:41,570 with an exchange that interested both of us. 71 00:06:42,279 --> 00:06:47,996 We work with a lot of work groups for different activities and 72 00:06:48,217 --> 00:06:51,332 we communicate a lot with other spaces in our city, 73 00:06:51,556 --> 00:06:55,724 or we make productions together as well, that also lets us know what 74 00:06:55,916 --> 00:07:00,578 is happening on the other side, so we have a good relationship with the other 75 00:07:00,681 --> 00:07:03,052 spaces, but for now they are informal. 76 00:07:05,661 --> 00:07:11,340 The talent in Córdoba is incredible, I study film so from that point of view 77 00:07:11,665 --> 00:07:16,512 I was already fascinated by the production that was in 78 00:07:16,644 --> 00:07:22,523 Córdoba that seemed very interesting, the knowledge of, from visual artists 79 00:07:22,744 --> 00:07:31,902 music, theater, film, I don't know the organizations that exist 80 00:07:32,063 --> 00:07:38,772 that work in the neighborhoods, the puppet show networks, there are a lot of them, 81 00:07:39,063 --> 00:07:44,877 so many shows, so many artists, in fact we have 82 00:07:45,069 --> 00:07:49,192 a lot of shows from Buenos Aires and they do very well here. 83 00:07:52,116 --> 00:07:57,726 The legal part, well, all the different parts of the association cost us a lot, 84 00:07:57,929 --> 00:08:04,958 everything to do with authorization, but nothing, there’s nothing, when you 85 00:08:05,092 --> 00:08:12,126 know nothing about this side of things, there’s nothing to do but look into it, 86 00:08:12,448 --> 00:08:20,616 and there are things that they don't tell you and you have 87 00:08:20,902 --> 00:08:25,330 to just do them, with the schedule too, it happened on the artistic side at first, 88 00:08:25,498 --> 00:08:33,812 finding a line of work that you don’t know 89 00:08:34,006 --> 00:08:39,975 it’s the hardest, but there was never a time 90 00:08:40,197 --> 00:08:45,917 when we had to close because of difficulty. 91 00:08:47,372 --> 00:08:51,025 We spoke to the neighbors a lot, and since then we still do. 92 00:08:51,281 --> 00:08:54,619 We had meetings with the building occupants, we went and 93 00:08:54,876 --> 00:08:58,577 told them about the project, it’s not like talking to just anyone, it’s like 94 00:08:58,799 --> 00:08:59,987 another neighbor. 95 00:09:00,240 --> 00:09:06,053 "Tercer lugar" has the goal of working with people with disabilities. 96 00:09:06,471 --> 00:09:11,834 They formed this group and started working twice a week 97 00:09:11,998 --> 00:09:20,589 to create workshops and a monthly event, called 98 00:09:20,771 --> 00:09:26,232 "La Matiné" which happens on Saturday evenings, it’s a party, with live bands 99 00:09:26,458 --> 00:09:34,171 it’s really beautiful. Something that we always talk about, 100 00:09:34,456 --> 00:09:43,800 is that the bar at the shows, that it’s like 101 00:09:44,184 --> 00:09:51,416 our Bible or at least until now we always did things 102 00:09:51,673 --> 00:09:57,107 that way, from communication, and printing, the show is always the 103 00:09:57,154 --> 00:09:58,888 center of attention here. 104 00:09:58,898 --> 00:10:00,705 Culture, identity and work. 105 00:10:03,496 --> 00:10:09,886 Now the idea is to start registering all of the shows, and installing a 106 00:10:10,227 --> 00:10:14,599 radio here inside the space, ideally each organization has their space 107 00:10:14,791 --> 00:10:15,818 to do as they please. 108 00:10:16,168 --> 00:10:19,123 We would like to develop more in the online film area. 109 00:10:19,842 --> 00:10:25,002 Now this year we are working with a newspaper, named 110 00:10:25,160 --> 00:10:32,689 El Comunal that we got, which came out in 2013, 111 00:10:32,915 --> 00:10:40,125 and works with social organizations, about political, cultural and social matters. 112 00:10:40,308 --> 00:10:46,845 We were looking for a new space that’s social, political, 113 00:10:47,037 --> 00:10:52,785 a space within society where we’re not, this interests us a lot 114 00:10:52,816 --> 00:10:54,946 going forward as a future objective. 115 00:10:55,534 --> 00:10:57,797 And La Fábrica doesn't belong to any 116 00:10:58,157 --> 00:11:05,303 network, this year I believe we're going to think about changing that, 117 00:11:05,443 --> 00:11:11,156 working with networks, working with organizations, doing activities outside of 118 00:11:11,156 --> 00:11:14,583 our space, this is something that also interests us. 119 00:11:17,262 --> 00:11:26,547 Advice, we let them chat, like, I don’t know, the space is a way of communicating, 120 00:11:26,754 --> 00:11:30,253 it’s just an experience, I don't know if it’s something we could teach 121 00:11:30,509 --> 00:11:32,129 I don't know if it’s like that. 122 00:11:33,014 --> 00:11:37,461 It seems like the conversation always occurs with everyone, 123 00:11:37,685 --> 00:11:42,018 and many things come out of that, this is something we’ve learned a lot. 124 00:11:42,058 --> 00:11:44,605 Subtitles: Jamaal Taylor. Proof-reading: Victoria Price. 125 00:11:44,623 --> 00:11:48,870 Coordinated by the initiative PerMondo (Mondo Agit).