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Our company has a new strategic initiative

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to increase market penetration,

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maximize brand loyalty,

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and enhance intangible assets.

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In pursuit of these objectives, 
we've started a new project

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for which we require seven red lines.

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I understand your company
can help us in this matter.

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Of course. Walter here 
will be the project manager.

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- Walter, we can do this, can't we?
- Yes, of course.

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Anderson here is our expert 
in all matters related to the drawing of red lines.

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<i>We've brought him along today
 to share his professional opinion.</i>

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(Woman) <i>Nice to meet you. </i> Well, you all know me.

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-This is Justine, 
our company's design specialist.


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Hello.

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We need you to draw seven red lines 
all of them strictly perpendicular.

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Some with green ink 
and some with transparent.

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Can you do that?

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-(pausing) No, I'm afraid we...
-Let's not rush into any hasty answers, Anderson.

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The task has been set 
and needs to be carried out.

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At the end of the day, you are an expert.

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The term "red line" implies 
the color of the line to be red.

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<i>To draw a red line with green ink is,</i>

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<i>well, if it's not exactly impossible, 
it's pretty close to being impossible.</i>

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What does that even mean? "Impossible"

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(Women laughing)

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(Anderson) <i>I mean it is possible there are some</i>

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<i>people, say, suffering from colorblindness 
for whom the color of the line</i>

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doesn't really make a difference.

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But I'm quite sure that the target audience

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of your project doesn't consist solely of such people.

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So, in principle, this is possible.

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I'll simplify. Lines as such can be drawn
with absolutely any ink.

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But if you want to get a red line, 
you need to use red ink.

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-What if we draw them with blue ink? 
-(Walter) Hmm. Hmm.

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(Anderson)<i> It still won't work. 
If you use blue ink, </i>

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<i> you'll get blue lines.</i>

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And what exactly did you mean 
when you talked about the transparent ink?

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(Woman) <i>How would I explain?</i>
I'm sure you know what

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transparent means.

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-Yes, I do.
-Woman: <i>And what a red line means. </i>

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<i>I hope I don't need to explain to you</i>

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(laughing)


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Of course not.

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Well. You need to draw a red line
with transparent ink.

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Could you describe what 
you imagine the end result would look like?

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Oh come on, Anderson, 
what have we got here? Kindergarten?

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(all talking at once)

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(Man) Let's not waste our time
with these unproductive quarrels.

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The task has been set, 
the task is plain and clear.

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Now, if you have any 
specific questions, then go ahead.

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You're the expert here.

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Alright, let's leave aside the color
for the moment.

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You had something there 
also relating to perpendicularity.

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(Woman)<i> Seven lines. 
All strictly perpendicular.</i>

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To what?

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(Woman) Uh... To everything... 
amongst themselves.

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I assume you know 
what perpendicular lines are like?

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Of course he does. He's an expert.

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Two lines can be perpendicular. 
All seven can't be

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simultaneously perpendicular to each other.

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I'll, I'll show you!

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This is a line. Right?

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Yes.

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And another. 
Is it perpendicular to the first line?

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-(Woman) Well...
-Anderson: Yes! It is perpendicular.

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-Woman: Exactly.
-Anderson: Wait, wait I'm not done.

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And a third one. 
Is it perpendicular to the first line?

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Yes it is. But it doesn't cross the second line.

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<i>They're both parallel. Not perpendicular.</i>

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- Ah. Suppose so. 
- There it is. Two lines can be perpendicular...

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Woman: <i>Can I have the pen?</i>

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(drawing noises)

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How bout this?

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This is a triangle. 
It's definitely not perpendicular lines.

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<i>And there are three, not seven.</i>

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-(Man) <i>Why are they blue?</i>
-(Walter) Indeed, I wanted to ask that myself.

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I have a blue pen with me.
<i>This was just a demonstration.</i>

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That's the problem, your lines are blue. 
Draw them with red ink.

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It won't solve the problem.

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Well, how do you know before you've tried?

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Let's draw them with red ink and then let's see, hmm?

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I don't have a red pen with me. 
But I'm completely certain

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that with red ink 
the result will still be the same.

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Didn't you tell us earlier that you could only
draw red lines with red ink?

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In fact, yes, I've written that down here.

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<i>And now you want to draw them with blue ink.
And you want us to call these red lines?</i>

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I think I understand. 
You're not talking about the color now, right?

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You're talking about that, um, 
what do you call it, uh, perpen- perpendic-

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(Anderson) Perpendicularity! Yes!

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That's it. Now you've confused everyone.

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So what exactly is stopping us from doing this?

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Geometry.

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Just ignore it.

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We have a task. Seven red lines.

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It's not twenty. It's just seven.

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Anderson, I understand you're a specialist of a narrow field.

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You don't see the overall picture.

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But surely it's not a difficult task
to draw some seven lines.

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Exactly. Suggest a solution. 
Any fool can criticize.

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No offense. But you're an expert. 
You should know better.

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Okay. Let me draw you
two perfectly perpendicular red lines.

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And I will draw the rest
with transparent ink.

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They'll be invisible, but I'll draw them.

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Would this suit us?

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Yes, this will suit us.

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Yes, but at least a couple with green ink. 
Oh, and I have another question if I may.

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Can you draw one of the lines
in the form of a kitten?

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-Uh, what?
-(Justine) In the form of a kitten?

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Market research tells us
our users like cute animals.

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- It will be really great if we could...
- No...

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why?

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Look, I can of course draw you a cat.
I'm no artist but I can give it a try.

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But it won't be a line anymore,
it will be a cat.

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A line and a cat,
these are two different things.

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(Woman) A kitten. Not a cat. 
But a kitten. They're little. Cute. Cuddly.

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- Cats on the other hand are...
- (Anderson) It won't make a difference.

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Anderson, at least hear her out. 
She hasn't even finished speaking

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and you're already saying no.

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I got the idea. But it's impossible to draw a line 
in the form of a cat - kitten.

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What about a bird?

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So where do we stop? What are we doing?

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Seven red lines, two with red ink, 
two with green ink

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and the rest with transparent. 
Did I understand correctly?

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- (Woman) Yes.
- (Man) Excellent. In which case that's everything, right?

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Oh, I almost forgot. 
We also have a red balloon.

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Do you know if you could inflate it?

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What do I have to do with balloons?

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It's red.

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Anderson, can you or can you not do this?
It's a simple question.

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As such, I can, of course, but -

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Excellent. Organize a business trip. 
We'll cover the expenses,

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go over to their location, 
inflate the balloon.

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Well, this was very productive.
Thank you all.

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(indistinct talking)
(door closes)

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(door opens)
- Can I ask you one more question, please?

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When you inflate the balloon, 
could you do it in the form of a kitten?

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Of course I can. I can do anything.

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I can do absolutely anything. I'm an expert.