[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.20,0:00:03.25,Default,,0000,0000,0000,,Let's imagine that your\Nproduct looks amazing. Dialogue: 0,0:00:03.25,0:00:04.65,Default,,0000,0000,0000,,Everything's working smoothly, Dialogue: 0,0:00:04.65,0:00:09.06,Default,,0000,0000,0000,,the colors are awesome, but\Nthe revenue stream is low. Dialogue: 0,0:00:09.06,0:00:11.02,Default,,0000,0000,0000,,What could be the problem? Dialogue: 0,0:00:11.02,0:00:14.03,Default,,0000,0000,0000,,>> There could be a number of roadblocks\Nthat prevent users from spending Dialogue: 0,0:00:14.03,0:00:15.59,Default,,0000,0000,0000,,money in your app. Dialogue: 0,0:00:15.59,0:00:19.52,Default,,0000,0000,0000,,A roadblock could be a design issue\Nthat discourage users, for example, Dialogue: 0,0:00:19.52,0:00:25.42,Default,,0000,0000,0000,,a complex registration form, or\Na user exceptions on particular devices. Dialogue: 0,0:00:25.42,0:00:29.04,Default,,0000,0000,0000,,You can use the reports we've talked\Nabout in the previous lessons Dialogue: 0,0:00:29.04,0:00:33.19,Default,,0000,0000,0000,,to help you identify the road block, and\Nmore effectively monetize your users. Dialogue: 0,0:00:33.19,0:00:36.49,Default,,0000,0000,0000,,Let's take a look at a few examples\Nthat will help us investigate and Dialogue: 0,0:00:36.49,0:00:37.66,Default,,0000,0000,0000,,find the reasons.