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Let's imagine that your
product looks amazing.

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Everything's working smoothly,

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the colors are awesome, but
the revenue stream is low.

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What could be the problem?

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>> There could be a number of roadblocks
that prevent users from spending

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money in your app.

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A roadblock could be a design issue
that discourage users, for example,

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a complex registration form, or
a user exceptions on particular devices.

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You can use the reports we've talked
about in the previous lessons

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to help you identify the road block, and
more effectively monetize your users.

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Let's take a look at a few examples
that will help us investigate and

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find the reasons.