0:00:00.200,0:00:03.250
Let's imagine that your[br]product looks amazing.

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Everything's working smoothly,

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the colors are awesome, but[br]the revenue stream is low.

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What could be the problem?

0:00:11.020,0:00:14.030
>> There could be a number of roadblocks[br]that prevent users from spending

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money in your app.

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A roadblock could be a design issue[br]that discourage users, for example,

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a complex registration form, or[br]a user exceptions on particular devices.

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You can use the reports we've talked[br]about in the previous lessons

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to help you identify the road block, and[br]more effectively monetize your users.

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Let's take a look at a few examples[br]that will help us investigate and

0:00:36.490,0:00:37.660
find the reasons.